The pitch deck shows how DoubleClick was positioning itself as a key asset to help a potential Big Tech acquirer to become an advertising giant.
Instagram's latest tool combines Gen Z's two favorite features: chatting in DMs and viewing their friends' Stories.
Insiders say ads president Amy Reinhard is looking for someone more rooted in tech than Madison Avenue.
Creator startup Spotter is releasing a new studio tool that uses AI to generate video ideas for YouTubers based on their own content.
First Round's on Me is a new dating app competing with Tinder, Bumble, and Hinge. Its focus is getting people on dates quickly.
The Furrhas started filming content for Snap in 2022 and used the money earned from social media to invest in real estate.
Paramount is selling its creator conference VidCon to the media company Informa, which has been on a conference buying spree this year.
Ziad Ahmed and Shaina Zafar sold their marketing company Juv Consulting to United Talent Agency 6 months ago. They share how they structure their day.
After the rise of subscription streamers, free TV is making a comeback — and it's another threat to traditional Hollywood players.
Content Partners wants to fill a void left by banks and private equity. It seeks to capture half of a $2 billion market in entertainment deals.
Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR creators are fuming.
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the political battle of brand safety.
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney over the future of the pay-TV bundle.
The money won't come automatically. Insiders laid out the type of targets and goals she'll likely have to meet to hit that lofty paycheck.
A Shopify survey looked at recent marketing strategies among retailers who use the platform. Influencers and social media were extremely important.
ESPN+ made Disney's streaming business profitable, but challenges remain. Exec John Lasker shared how he's making ESPN into a streaming powerhouse.
ReelShort leads the short-drama-app trend, but continued success isn't guaranteed. It's reaching out to creators to keep its momentum going.
Like it or not, viewers can expect to see more entertainment from big brands as Hollywood cuts back.
PamPam, built by ex-Google and Facebook employees, wants to be a new alternative map platform that brings people together.
Play Icon
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable.
CMO Insider
Play icon
A circle surrounding a triangle pointing right. It indicates, "this type of media can be played."
"If you play the game, you are four times as likely to become a fan," according to NFL CMO Tim Ellis.
Venu Sports won't launch in late August — a massive letdown for Disney, Fox, and WBD. The cable bundle's business model may also be under threat.
Sonic Gods Studios is making fully brand-funded unscripted shows starting with "60 Day Hustle" on Amazon.
Logan Paul and KSI's Prime Hydration is facing lawsuits from plaintiffs including a bottler and parents.
The FTC issued a new rule saying creators and brands can't buy fake followers or engagement on accounts they use to make money.
Spotify remains a smaller player in the ad market. The deck shows how the music streaming service is seeking a bigger slice of video ad budgets.
Google AI Overviews now show up differently in your search results. It's part of an ongoing battle with OpenAI's SearchGPT.
Creator and influencer startups used these pitch decks to raise millions. Despite a downturn, venture capitalists are still funding creator companies.
Enterprises are expected to spend over $40 billion on generative AI this year. But consumers don't want to be bombarded with messaging about it.
Warner Bros. Discovery is struggling, but a top analyst says CEO David Zaslav may be able to save the day without asset sales or mass layoffs.
John Lambros, cohead of US technology at Houlihan Lokey, says creator startups need to diversify both their customers and their product offerings.
Susan Wojcicki led YouTube for almost 10 years as the company became the web's most popular video service. She died of cancer at age 56.
Amazon's coming reality show with the YouTube megastar was supposed to be a bold bet on TV, but it's become a massive headache for the tech giant.
Media and tech startups raised millions for their ventures with these pitch decks. Private equity and VC investors are backing firms with models aimed at disrupting Hollywood.
Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but that GARM is a not-for-profit with limited resources.
Experts say costly litigation will put pressure on ad industry resources and could have a chilling effect on future responsible media initiatives.
Social-media marketer Kenda Laney explains how to create a successful pin that will reel in users and drive revenue.
Jimmy Donaldson, known online as MrBeast, has recently been facing backlash over reports of conditions on preliminary filming for his Amazon show.
Uber Ads said it sees further growth potential in areas such as programmatic, measurement, and playable ads.
Autodesk's software will help adapt venues and design temporary buildings for the Los Angeles 2028 Olymoic Games.
Play Icon
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable.
CMO Insider
Play icon
A circle surrounding a triangle pointing right. It indicates, "this type of media can be played."
CMOs from major brands reveal how their companies are using AI and its positive impact on the business.
Play Icon
A triangle pointing right. It indicates that this type of media can be played or that the linked content is playable.
CMO Insider
Play icon
A circle surrounding a triangle pointing right. It indicates, "this type of media can be played."
Einat Weiss has been CMO of Nice for the last four years. She tells us how the role has evolved and what it takes to be an effective marketer.
For the fifth year, Business Insider is recognizing agents and managers who help TikTok creators earn more money in a variety of ways.
A 10-minute advert from Apple aimed to show how its products smooth over business travel — but has upset some people in Thailand in the process.
Reddit hopes its purchase of Memorable AI will boost the performance of advertising on its platform.
Amazon is raiding TV rivals including NBCU and Disney as it goes head to head with them for ads that used to run just on TV.
TikTok is adding generative-AI staffers to focus on e-commerce tech, including virtual try-ons.
Despite the negative online punditry, Google's "Dear Sydney" is scoring well among Olympics ads so far, according to the ad testing firm System1.