Pride of Britain Awards tumbles to 1.9m

ITV1’s broadcast of the annual awards honouring the everyday heroes of Britain delivered its lowest ratings since the 2.3m (15%) who watched the 2020 edition of the glitzy ceremony on a Sunday in early November. Before last night 2020 had been the lowest-rated iteration of the awards since at least 2006.  

This year’s broadcast lost 900,000 viewers in comparison to last year’s ceremony and was adrift of the 2.9m (20.2%) slot average.  

However, The Pride of Britain Awards was still the most-watched programme on linear across its two hour runtime.  

At 9pm, the second episode of Label1’s Soldier on BBC1 tracked 1.2m (8.9%), broadly on par with last week’s opener (1.3m/9.7%) and edging ahead of the steady 1.1m (8%) who tuned into Taskmaster’s tomfoolery on Channel 4. Soldier is boxsetted on iPlayer.  

The first episode of BBC2 acquisition Interview with the Vampire compelled 620,000 (4.6%), adrift of the 820,000 (5.8%) slot average. It was easily beaten by the second episode of the latest series of All Creatures Great and Small on Channel 5, which entertained 1.7m (12.4%), according to Barb data provided by overnights.tv. 

On multichannel, Big Brother delivered 875,000 (6.4%) on ITV2, the lowest performance so far outside of the 524,000 (4.1%) who tuned into the launch episode on the channel. That episode accrued 2.5m across its simulcast on ITV1 and ITV2.  

Big Brother was bested by Married At First Sight UK on E4 which brought in 920,000 (6.7%).