The Newest Bridal Fashion Launches and Collaborations to Know Right Now

Marina Marina Bridal Swimwear

Co-founded by bridal industry expert Nicala LaReau, Marina Marina is the newest brand every bride-to-be should know about when shopping for honeymoon attire. Not only does the company produce eco-friendly pieces, utilizing recycled water and chemical-free materials, but it also offers a range of white swimsuits that complement every complexion (the specific white shade used on each piece was expertly curated to enhance all skin tones). Plus, its latest release features a variety of styles and silhouettes that flatter all body types.

Shop now: mmbridalswim.com

Jennifer Behr x Julia Berolzheimer

Jennifer Behr and Julia Berolzheimer recently teamed up to launch a limited-edition jewelry and hair accessories collection for summer-chic brides. Leaning into the coastal hues of turquoise and green aventurine, this capsule collection is perfectly curated for those saying "I do" on sandy shores, or individuals shopping for expertly crafted pieces for their destination honeymoon.

Shop now: jenniferbehr.com

SSENSE Bridal 2.0 Capsule Collection

Multi-brand retailer SSENSE recently launched its second bridal drop, titled SSENSE Bridal 2.0. Individuals can now shop from a brand-new range of wedding looks, including dresses, accessories, and veils, from 17 emerging and established designers. “Our first collection pushed an aspect of informality, but this season, we’re offering a broader depth in our capsule, which allows us to increase the amount of formal dressing—with a fashion-forward twist. Our vision was to tap into more of that ‘wow effect’ walking down the aisle," shares Brigitte Chartrand, vice president of womenswear buying and Everything Else for SSENSE, in a press release.

Shop now: ssense.com

Akaila Reid "EAT CAKE" Collection

On the hunt for one-of-a-kind fine jewelry to wear down the aisle? Consider buying a piece from Akaila Reid, an accessories brand known for its striking and unique designs. More specifically, the brand's newest collection, "EAT CAKE," which is inspired by the opulence and ultra-feminine aesthetic of Marie Antoinette's reign, has everything a glamourous bride needs for the big day.

Shop now: akailareid.com

Andine Wedding Shop

Andine, a Los Angeles-based brand that's redefining luxury loungewear, has released its first wedding shop for modern brides-to-be. Each piece is incredibly versatile and comfortable, and brides will love the variety of causal and low-key designs that can easily be worn when getting ready or on the night of the wedding.

Shop now: shopandine.com

V.BELLAN Bridal Collection

New York-based jewelry brand V.BELLAN—known for its gender-neutral and classic designs—has officially entered the bridal space with its first-ever line of jewelry tailormade for those getting married. Separated into two collections "Ceremony I," a line of delicate pieces for those with traditional and bold aesthetics, and "Ceremony II," a collection of diamond designs, this new release is certainly one to consider if you're searching for wedding accessories you can wear down the aisle and long after you say "I do."

Shop now: vbellan.com

SAU LEE's Bridal Department

Inspired by her own wedding in 2023, SAU LEE's founder and creative director Cheryl Leung decided to launch a capsule collection for modern brides shopping for a comprehensive wedding wardrobe. Featuring garments designed for those with playful, romantic, and classic aesthetics, the 10-piece line provides "a more personal wardrobe for all the 'untraditional' bride’s needs," notes the brand.

Shop now: sau-lee.com

Fleur du Mal's Bridal Edit

Fleur du Mal's newest bridal edit is a release all brides should have on their radar, as it goes beyond the brand's typical offering of lingerie, featuring ready-to-wear styles and accessories that can be worn before, during, and after the big day. More specifically, while you can certainly find sexy and flirty pieces for your wedding night and honeymoon, the brand also provides a selection of silk and laces dresses (that are appropriate for a bridal shower and rehearsal dinner), and sleek robes that can be gifted to your bridal party the morning of your wedding.

Shop now: fleurdumal.com

CUUP's Bridal Shop

There's nothing more frustrating than not being able to find the perfect undergarments to wear under your wedding dress. Luckily, you won't have to deal with that issue anymore, as CUUP has officially launched a size-inclusive bridal shop. Featuring everything from lace bras and underwear to mesh thongs and boyshorts, CUUP's new line provides stylish, intimate pieces that are comfortable to wear and affordable to boot.

Shop now: cuup.com

SKIMS Wedding Shop

Leave it to Kim Kardashian to release one of the cheekiest wedding shops to date. After a brief hiatus, SKIMS has reopened its popular wedding shop, tapping Call Her Daddy host Alex Cooper to be the star of its campaign. The newest launch, which features 15 limited-edition collections, has everything from bridal shapewear to lingerie for the wedding night and pieces both brides and bridesmaids can wear when getting ready to walk down the aisle. The brand even has sleepwear and boxers for grooms, too! "For SKIMS to be a small part of these big life moments for our customers is so exciting," Kardashian shared in a press release. Now available on the brand's website, brides and grooms can shop for their favorite SKIMS pieces specifically tailored for their special day.

Shop now: skims.com

Alexandra Grecco Birdie Collection

Though designers often draw inspiration from a myriad of experiences, Alexandra Grecco's latest bridal launch, Birdie, is one that truly illustrates what it means to merge life with art. "I'm delighted to share our new collection, inspired by and named after my grandmother, Roberta, or as those closest to her called her, Birdie. The collection is a celebration of her impeccable sense of style, her boundless creativity, and the stories she shared about life growing up in Brooklyn." Featuring A-line silhouettes, off-the-shoulder necklines, and three-dimensional embellishments, this ethereal and whimsical collection would be perfect for the bride with romantic and dreamy sensibilities.

Shop now: alexandragrecco.com

Neil Lane Artistry Collection

Neil Lane has once again proven why he's a favorite within the bridal jewelry world. In partnership with KAY Jewelers, the designer has recently expanded his offerings with a new collection of lab-created diamond rings for brides of all styles. Titled the Neil Lane Artistry Collection, individuals can shop for engagement rings and wedding bands within a price range of $799.99-$18,499.99, exclusively at KAY.com.

Shop now: kay.com

Brilliant Earth x Logan Hollowell Capsule Collection

For those searching for unique and contemporary wedding day jewelry, Brilliant Earth's newest collaboration with LA-based jewelry brand Logan Hollowell is the latest launch to know. Titled "Secret Garden," this new collection features an array of ethically sourced fine jewelry, including necklaces, rings, and earrings, all created with lab-grown gemstones, pink sapphires, emeralds, and diamonds. These pieces are a lovely option for brides looking for colorful statement jewelry to wear down the aisle, or for wedding guests on the hunt for accessories that'll help elevate their day of ensembles.

Shop now: brilliantearth.com

Hai Bridal Collection

If you've never heard of Hai before, allow us to introduce you. Initially founded as a handbag line, founder and creative director Tessa Vermeulen has expanded the brand to include unique ready-to-wear looks. Now, as part of its continued expansion, Hai has launched its first-ever bridal collection, featuring pieces for every type of bride and every type of wedding.

“Creating our first bridal collection has felt like such a natural extension for the brand. I always love seeing brides tag us in their wedding photos—it’s such a lovely feeling knowing they’ve chosen to wear hai for one of the most important days of their life," shares Vermeulen on the launch. "We’ve loved experimenting with different shapes and styles, and really exploring what makes this collection unique to us—somewhere between elegant and playful.”

Shop now: homeofhai.com

Kleinfeld Bridal Fashion Jewelry

Fans of TLC's "Say Yes to the Dress", or brides simply looking for timeless and affordable jewelry, can now turn to Kleinfeld when searching for their day-of accessories. That's because the famed bridal boutique has released its first line of fashion jewelry for the big day and beyond. Exclusively sold on Amazon, this new collection features everything from bridal necklaces to bracelets and earrings, in addition to pieces for special occasions like the rehearsal dinner and after party.

Shop now: amazon.com

Rodarte Bridal Collection

After years of providing fashion-forward looks for wedding guests, in addition to designing commissioned bespoke bridal pieces, Rodarte has finally made its grand debut in the wedding fashion scene. “We are excited to launch our first bridal collection, exclusively available at Rodarte and Luxury Stores at Amazon,” Kate and Laura Mulleavy, founders and designers of Rodarte, shared in a joint statement. “So many people see bridal opportunities within our pieces that we wanted to expand into the category in a more deliberate manner with a wider offering of textures and materials." Featuring sexy slips and ruffled, tea-length numbers, this is a collection worth noting for modern-day brides.

Shop now: shoprodarte.com

Grown Brilliance High Jewelry Collection

If you haven't heard about Grown Brilliance by now (which we're sure you have), allow us to get you acquainted. Known for its ethical and sustainable pieces, Grown Brilliance is a lab-grown diamond retailer for couples searching for gorgeous wedding jewelry. Recently, the brand launched its new collection of "High Jewelry," a line of over 80 unique styles, all inspired by Akshie Jhaveri’s (creative director and founder) worldwide travels. Starting at $12,000, and going up to $270,000, there's a piece for every style, season, and wedding day theme.

Shop now: grownbrilliance.com

Jennifer Behr x MyTheresa Bridal Capsule Collection

Two powerhouse names, Jennifer Behr and MyTheresa, have teamed up to launch a bridal capsule collection full of the most luxurious wedding day hair accessories every bride will love. Featuring 10 exclusive new pieces, including birdcage veils and large bow hairclips made of tulle, no detail was left untouched when curating this line. Available to shop exclusively online, with pieces ranging from $228 to $698, contemporary and romantic brides now have an accessories collection to turn to that's perfect for them.

Shop now: mytheresa.com

Berlinger x Kris & Kaitlynn Jewelry Collaboration

While there's no shortage of jewelry pieces to shop for the big day, it isn't always easy to find something that's both modern and retro, while still being tasteful. Luckily, that has recently changed. Designed by Kristopher Brock (founder of Brock Collection), Kaitlynn Carter, and Michelle Berlinger (founder of LA-based brand Berlinger Jewelry), "Berlinger x Kris & Kaitlynn" is the newest collection available for brides, bridesmaids, and wedding guests alike.

The collaboration features a dual-oriented necklace, three pairs of earrings, and two rings, all of which are made with French-cut, blush-colored morganite gemstones. The best part? Each piece is ethically sourced and hand-cut by an all-female team in LA, and they're all available in 14K yellow gold with white gold, rose gold, and platinum available through special order. 

Shop now: berlingerjewelry.com

Grace Loves Lace "Mrs. Jones" Dress

Known for its timeless silhouettes and bohemian-inspired aesthetics, Grace Loves Lace (one of the most pinned brands on Pinterest) has released a new wedding dress for brides searching for a look that's both beautiful and comfortable to wear. Mrs. Jones, the brand's first release of 2023, is an ivory silk gown designed with innovative techniques to mimic a corset-like bodice, without any boning or restriction.

“Most brides almost expect that their wedding dress is going to be uncomfortable, with boning, zips, and buttons cinching them into place. I wanted to design a gown that emphasizes a more structured, supportive look but stays true to our values of comfort first,” explains Megan Ziems, founder and creative director. Available to shop exclusively on the brand's website and at their flagship locations, this gown retails for about $2,800 and comes in an inclusive range of sizes from XS to XXXL.

Shop now: graceloveslace.com

abc Beloved

An extension of the famed New York City retailer abc carpet & home, abc Beloved is a new program that allows couples to customize their own engagement rings, both in-store and online. What makes this launch so special? Well, not only did the brand tap a team of expert designers, gemologists, and data scientists to curate the collection, but it also allows consumers to choose between 17,000 sustainably-sourced diamonds (both natural and lab-grown). Now, couples have the opportunity to shop for their furniture, decor, and wedding day jewelry all in one reputable place.

Shop now: abchome.com

self-portrait Bridal 2023 Collection

Following the success of the brand's past bridal collection, self-portrait continues its foray into the bridal ready-to-wear space with the launch of its 2023 collection. Timeless, modern, and completely effortless, this line is full of looks for every wedding-related event. Our favorite? A cream metallic boucle mini blazer dress.

Shop now: us.self-portrait.com

Hanky Panky Atelier Bridal Collection

The creators of the "World’s Most Comfortable Thong" have launched a collection with even more comfortable lingerie. Hanky Panky's wedding capsule, which is curated under their Atelier label, consists of 11 pieces, from thongs to robes, all constructed with 100 percent ivory silk and handcrafted embroidery. "Inspired by NYC, the collection features classic, timeless designs meant to be worn while getting ready, privately in the boudoir, on the bride's special day, or any time after as a reminder of sweet memories," shares the brand.

Shop now: hankypanky.com

Nensi Dojaka x Mytheresa Bridal Capsule

Nensi Dojaka, a brand that's garnered an A-list fan base—including the likes of Jourdan Dunn, Zendaya, Rita Ora, and Emma Watson—has recently launched its first-ever bridal collection in partnership with Mytheresa. The 24-piece capsule is unlike any other, as it challenges the norms of wedding fashion, leaning into the brand's signature style of bold, sexy, and skin-barring looks.

"The inspiration for this exclusive collection came spontaneously when I was working on a custom wedding dress for a friend last year," shares designer Nensi Dojaka in a press release. "I wanted to give her a light and elegant dress that complemented the woman's figure, yet resembled the essence of our designs. So the bridal collection felt like a continuation of our core designs re-imagined in a wedding scenario."

Shop now: mytheresa.com

Emi Jay Bridal Collection

Calling all Y2K-loving brides! We're excited to share that Emi Jay has released a wedding hair accessory collection full of nostalgia and whimsical bridal aesthetics. Aptly named "Something Blue", the new line includes everything from romantic floral hair pins to whimsical bows and trendy butterfly claw clips. Not only are these pieces great for a bride getting ready to say "I do," but they also serve as wonderful bridesmaid gifts that can be used long after the big day.

Shop now: emijay.com

STAUD Bridal

On March 15, 2023, STUAD revealed one of its greatest releases to date: STAUD Bride. Encompassing a range of looks that stay true to the design and footprint of the famed brand, this modern and trendy collection is among our favorites for the year.

“When I was planning my own wedding, I realized how it can be such a celebration of personal style. With so many events surrounding a ceremony, this collection was inspired by all the fashion moments you can create during the most exciting days of your life,” shares STAUD co-founder and creative director, Sarah ‘Staud’ Staudinger, in a press release. “I wanted to offer a collection of accessible and affordable pieces, in a range of styles that both myself and my friends want to wear for all the events surrounding a wedding.”

Shop now: staud.clothing

Spanx Bridal Shop

Everyone's favorite shapewear brand has finally launched a collection solely dedicated to brides. Featuring thong bodysuits, plunge neck pieces, full coverage bras, and more—all designed to seamlessly be worn with a variety of wedding dress silhouettes—The Bridal Shop by Spanx is the ultimate destination for all your wedding day shapewear needs.

Shop now: spanx.com

Pnina Tornai x Naturalizer

For brides in search of wedding day shoes that can be worn all night long, Pnina Tornai x Naturalizer has a solution for you. Founded as a way to provide more comfortable bridal footwear, the capsule collection fuses Pnina Tornai's design aesthetic with Naturalizer’s proprietary comfort technology. Featuring nine exclusive styles, including mules, platform heels, and flats, this collection is one to consider for every bridal-related event.

Shop now: naturalizer.com

ba&sh Bridal Capsule

ba&sh, a Parisian label with accessible and luxury ready-to-wear pieces, is another brand to make its debut in the bridal fashion scene. What separates this collection from most, however, is the variety mix and mix-and-match pieces that offer brides the ability to curate their own wardrobes for a range of events. From three-piece suit sets to crop tops and maxi skirts, there's an option for every moment, including the rehearsal dinner, after-party, honeymoon, and more.

Shop now: ba-sh.com

Cole Haan Wedding Collection

An industry leader in luxury footwear, Cole Haan has now expanded its offerings, creating shoes specifically tailored for brides, grooms, bridesmaids, and groomsmen. Known to prioritize comfort and style, this line is perfect for any wedding-related event, including, but not limited to, the bachelor and bachelorette party, wedding shower, and welcome party. What's more, the collection even has clutches and small crossbody bags to pull together an entire day-of look.

Shop now: colehaan.com

MADELINE Premier Collection

Madeline Gardner, the New York City-based bridal fashion designer behind Morilee, Madeline Gardner Signature, and Julietta, launched the MADELINE Premier Collection on February 17, 2023. This drop features 18 brand-new silhouettes, all of which Gardner says were inspired by her desire to take "high fashion to bridal with couture styling." From voluminous ball gowns to figure-hugging sheaths, there's something for everyone in Gardner's latest line—including unexpected pops of color in the form of blue gowns or accents.

Shop now: madelinecouture.com

LAKE Bridal

With all the excitement surrounding wedding dress shopping, many brides often forget to consider another crucial day-of look: a robe and pajamas. That's why, LAKE, a brand focused on providing elevated and comfortable loungewear, has released a collection of bridal robes, nightgowns, lounge sets, and dresses, all expertly crafted and designed to help brides get ready on the big day. Also, in an effort to help ease the stress of wedding planning, the brand has also launched its own Bridal Concierge, which provides a personal shopper, a curated assortment of items to buy, and exclusive access to new launches before they're released to the public.

Shop now: lakepajamas.com

The Bella Rosa Collection

Created from a desire to honor her grandparent's love story, and to spotlight over 100 years of family tradition, The Bella Rosa Collection is a luxury line of bespoke bridal and evening clutches and handbags that preserve Italian luxury. Brides who shop from Bella Rosa have the ability to personally inscribe a personal message, or "love letter", inside their bag (by way of an engraved plaque), lending each purchase to be one that is at once sentimental and heirloom-worthy.

Shop now: thebellarosacollection.com

Loeffler Randall Bridal

Celebrity-approved brand, Loeffler Randall, has finally released a collection specifically dedicated to brides! Featuring an assortment of new and classic styles, the line brings a fresh and modern take to practical, easy-to-wear, and beautiful wedding day shoes. "I think a lot of brides choose [Loeffler Randall] on their special day because they feel like themselves in our styles—they feel comfortable in their skin and comfortable to wear these heels all day long," the designer shared with Brides. "It is possible to wear something so special and stunning and still be smiling at the end of the night!"

Shop now: loefflerrandall.com

Stuart Weitzman

A leader in luxury footwear, Stuart Weitzman adds another accessory to its portfolio with its newest collection of handbags. "For the new handbag collection, we wanted to focus on special occasion handbags inspired by the same fashion and comfort codes of our shoes—but make them so emotional that our customer would want to wear them no matter what she has on," shares Edmundo Castillo, head of design, in a press release. "We were so intentional about every element." The line of party bags includes totes and a variety of clutches, the ultimate statement pieces for a bold and daring bridal wardrobe.

Shop now: stuartweitzman.com

Rag & Co

Rag & Co. is the latest brand to take a journey down the aisle, curating a line of comfortable and sustainable shoes for today's brides. While there are many wedding shoe brands available today, this collection stands out for its modern iterations of bridal footwear and its assortment of options for everyone in the wedding party (including the mother of the bride!). Rag & Co.'s shoes also come at an amazing price point, starting at $60.99 for select styles.

Shop now: ragnco.com

Second Look

Are you struggling to find affordable bridalwear pieces for your wedding day events? If yes, then Second Look just might be the solution you need. Founded by a former real bride, this wedding resale platform is a socially-driven marketplace that allows brides and bridesmaids to find, buy, and sell new and preloved looks. It also serves as a sustainable solution to single-wear items, especially when it comes to bridal party attire which is notoriously never worn again after the big day.

Shop now: secondlook.co

Katherine Tash Bridal Ready-to-Wear

Bridal ready-to-wear attire has become increasingly popular, as it gives brides the option to purchase a designer ensemble for a fraction of the price. That's why, Katherine Tash's newest collection makes the list as a launch to know. The line features 12 looks, ranging from mini to midi dresses and separates, plus a scope of styles that are perfect for any occasion (weddings and beyond).

Shop now: katherinetash.com

Alexis Bittar Lucite Quad Handbag

Alexis Bittar's newest handbag collection is full of pieces we expect to see in many bridal wardrobes. Titled "Lucite Quad", each bag features a hand-carved and hand-polished clear Lucite handle, topped with 14k gold plated details. It's a statement and versatile accessory that can be worn long after you say "I do."

Shop now: alexisbittar.com

CliqOnU Bridal

CliqOnU is the latest brand to modernize the nail space, with its newest bridal collection of press-on nails. If you're someone who'd prefer to skip a visit to the nail salon, this line has got you covered with over 10 designs specifically curated for brides. Beyond having gorgeous nails, CliqOnU is also a women-founded brand, PETA-approved, and they only use reusable, recyclable, and non-toxic materials. Additionally, 10% of their net sales go towards initiatives to help fight human trafficking.

Shop now: cliqonu.com

Paris Hilton Fragrances "Love Rush"

To celebrate her recent wedding anniversary, Paris Hilton launched her 29th fragrance, "Love Rush". The perfume is a replica of the scent she custom-created for her nuptials to Carter Reum, and was officially launched exactly one year after she said "I do." According to Hilton's website, the floral fragrance has notes of Italian bergamot, lush gardenia, sandalwood, and vanilla orchid, and was "inspired by the sentiments of true love."

Shop now: amazon.com

Trove "Love Stories" Ring Box

If you need a quality ring box for your engagement ring or wedding band, look no further than Trove's newest bridal collection. These boxes are expertly handcrafted and feature lacquer finishes, delicate gold effect inlays, and suede-like interiors. They also come in single and double-ring sizes, with the option to choose between royal red, creamy mint, and pure white hues.

Shop now: trove.store

Nasty Gal Bridal

Nasty Gal, an e-commerce retailer dedicated to contemporary shoppers, has released a new bridal collection full of unconventional, trendy, and wedding-worthy styles. According to the brand, they're "ripping up the rulebook [and] trading something old in favor of something new." The line features pieces detailed in feathers, pearls, and rhinestones, with a variety of styles suitable for bridal showers, rehearsal dinners, after parties, and so much more.

Shop now: nastygal.com

A.L.C Bridal

For brides-to-be with modern and sophisticated aesthetics, A.L.C.'s latest ready-to-wear bridal collection is one you should know. Featuring an assortment of styles—from crisp white suits to mini dresses and floor-sweeping gowns—the brand notes that it's a line for someone looking for an "amazing courthouse look, elopement, or for all the celebratory in-between moments like rehearsals, showers, etc."

Shop now: alcltd.com