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Coping with Internet channel conflict

Published: 01 July 2003 Publication History

Abstract

If you do not sell your products directly over the Internet, people will go to your competitors who do, while if you do sell your products directly, your distributors and dealers will desert you and only carry products from manufacturers who do not compete with them. ---Manufacturers' Dilemma [10]

References

[1]
Bucklin, C.B., Thomas-Graham, P.A., and Webster, E.A. Channel conflict: when is it dangerous? McKinsey Q. 3 (1997), 36--43.
[2]
Frazier, G.L. Organizing and managing channels of distribution, Journal of the Academy of Marketing Science 27, 2 (1999), 226--240.
[3]
Ghosh, S. Making business sense of the Internet. Harvard Business Review (1998), 127--135.
[4]
Gilbert, A. and Bacheldor, B. The big squeeze. Informationweek (Mar. 27, 2000), 46--56.
[5]
Leda, S. Internet channel conflicts. Stores (Dec. 1999), 24--28.
[6]
Maruca, R.F. Retailing: confronting the challenges that face bricks-and-mortar stores. Harvard Business Review 77 (1999), 159--168.
[7]
Rahim, M.A. Managing Conflict in Organizations, 3E, Quorum Books. Westport, CT, 2000.
[8]
Rahim, M.A. Rahim Organizational Conflict Inventory-II. Consulting Psychologists Press, Palo Alto, CA, 1983.
[9]
Shaffer, G., and Zettelmeyer, F. The Internet as a medium for marketing communications: channel conflict over the provision of information. MIT Working Paper E-Commerce Forum (1999).
[10]
Wilson, R. Manufacturer's dilemma: to sell or not to sell directly. Web Commerce Today (May 15, 1998).

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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 46, Issue 7
A game experience in every application
July 2003
129 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/792704
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 July 2003
Published in CACM Volume 46, Issue 7

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