Motivating Users to Attend to Privacy: A Theory-Driven Design Study
Pages 258 - 275
Abstract
In modern technology environments, raising users’ privacy awareness is crucial. Existing efforts largely focused on privacy policy presentation and failed to systematically address a radical challenge of user motivation for initiating privacy awareness. Leveraging the Protection Motivation Theory (PMT), we proposed design ideas and categories dedicated to motivating users to engage with privacy-related information. Using these design ideas, we created a conceptual prototype, enhancing the current App Store product page. Results from an online experiment and follow-up interviews showed that our design effectively motivated participants to attend to privacy issues, raising both the threat appraisal and coping appraisal, two main factors in PMT. Our work indicated that effective design should consider combining PMT components, calibrating information content, and integrating other design elements, such as visual cues and user familiarity. Overall, our study contributes valuable design considerations driven by the PMT to amplify the motivational aspect of privacy communication.
Supplemental Material
PDF File
1_Online_Experiment_Questionnaire.pdf Description: This file is a PDF copy of the Google form that the participants filled in for the online experiment. It contains the general template of the online experiment along with the survey questions, in which the relevant links and images would be replaced for the treatment and control conditions respectively. 2_Interview_Script.pdf Description: This file is a copy of the interview script used for the follow-up interviews, containing the general questions and the post-interview questions. Questions customized to each participant would be added and the relevant links would be replaced for the treatment and control conditions.
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PDF File
1_Online_Experiment_Questionnaire.pdf Description: This file is a PDF copy of the Google form that the participants filled in for the online experiment. It contains the general template of the online experiment along with the survey questions, in which the relevant links and images would be replaced for the treatment and control conditions respectively. 2_Interview_Script.pdf Description: This file is a copy of the interview script used for the follow-up interviews, containing the general questions and the post-interview questions. Questions customized to each participant would be added and the relevant links would be replaced for the treatment and control conditions.
- Download
- 43.58 KB
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Index Terms
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July 2024
3616 pages
ISBN:9798400705830
DOI:10.1145/3643834
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Published: 01 July 2024
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