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How to Map Cultural Dimensions to Usability Criteria: Implications for the Design of an Automotive Human-Machine Interface

Published: 17 September 2022 Publication History

Abstract

Culture impacts the perception of a product and the perception in turn affects its evaluation. Research already revealed that usability ratings for the same product differ between countries Therefore, the underlying reasons how culture and usability may be mapped should be further investigated. Gaining deeper understanding of this connection might lead to a better comprehension why same products are rated differently in different markets. The aim of this contribution is to map the six cultural dimensions by Hofstede to the seven usability criteria defined by ISO 9241-210. Based on theoretical considerations, implications for culturally adapted HMIs are derived and an experimental approach for future research is presented.

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Cited By

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  • (2024)Driving across Markets: An Analysis of a Human–Machine Interface in Different International ContextsInformation10.3390/info1506034915:6(349)Online publication date: 12-Jun-2024
  • (2024)Anthropomorphic Intelligent Personal Assistants: A Cross-Cultural Market Overview in the Automotive DomainAdjunct Proceedings of the 16th International Conference on Automotive User Interfaces and Interactive Vehicular Applications10.1145/3641308.3685032(105-110)Online publication date: 22-Sep-2024
  • (2024)Cultural Dimensions and Mental Health Technology: A Systematic Review of Hofstede's Dimensions in Shaping Mental Health ExperiencesExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3650842(1-13)Online publication date: 11-May-2024
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    cover image ACM Conferences
    AutomotiveUI '22: Adjunct Proceedings of the 14th International Conference on Automotive User Interfaces and Interactive Vehicular Applications
    September 2022
    225 pages
    ISBN:9781450394284
    DOI:10.1145/3544999
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Published: 17 September 2022

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    Author Tags

    1. Automotive Human-Machine Interface
    2. Cultural Dimensions
    3. Hofstede
    4. International User
    5. Usability

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    Cited By

    View all
    • (2024)Driving across Markets: An Analysis of a Human–Machine Interface in Different International ContextsInformation10.3390/info1506034915:6(349)Online publication date: 12-Jun-2024
    • (2024)Anthropomorphic Intelligent Personal Assistants: A Cross-Cultural Market Overview in the Automotive DomainAdjunct Proceedings of the 16th International Conference on Automotive User Interfaces and Interactive Vehicular Applications10.1145/3641308.3685032(105-110)Online publication date: 22-Sep-2024
    • (2024)Cultural Dimensions and Mental Health Technology: A Systematic Review of Hofstede's Dimensions in Shaping Mental Health ExperiencesExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3650842(1-13)Online publication date: 11-May-2024
    • (2023)Cross-Cultural Differences: Is a Weighting Scheme for the User Experience Questionnaire Worth Considering?Adjunct Proceedings of the 15th International Conference on Automotive User Interfaces and Interactive Vehicular Applications10.1145/3581961.3609893(48-52)Online publication date: 18-Sep-2023

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