An Evolutionary Game Analysis on Patients’ Value Creation Behavior in Online Healthcare Community
Authors: 
Xiang You, Gaoshan Wang, Ruixue LiAuthors Info & Claims
Xiang You, Gaoshan Wang, Ruixue LiAuthors Info & ClaimsPages 54 - 60
Abstract
Online Healthcare Communities(OHCs) afford a convenient approach to obtaining healthcare information and services, and encourage users to engage in their own healthcare management activities. However, user loyalty and use frequency to OHCs is rather low. Therefore, to figure out how to promote the OHCs stickiness for pa-tients and what factors are affecting patients’ value creation activities, this research adopts evolutionary stability strategies and replicator dynamics of evolutionary game theory(EGT) to construct a game model concerning patients’ value creation behavior. The results not only show that there are equilibrium strategies and evolution paths in the game model, it also reveals the outcomes of variable levels of collusion between patients in OHCs. We also find that influencing factors, such as perceived value, self-efficacy, healthcare knowledge return, costs of participation, are critical to the patients’ value creation behavior in OHCs. Furthermore, our study contributes to existing game theories of individual behavior in online communities, and provides OHCs with guidelines that support them in effectively increase user stickiness to help community to maximize their value.
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December 2020
69 pages
ISBN:9781450388399
DOI:10.1145/3440054
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Published: 01 February 2021
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- the Key Research and Development Program of Shandong Province of China
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BDSIC 2020
BDSIC 2020: 2020 2nd International Conference on Big-data Service and Intelligent Computation
December 3 - 5, 2020
Xiamen, China
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