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Towards the Identification of Players' Profiles Using Game's Data Analysis Based on Regression Model and Clustering

Published: 25 August 2015 Publication History

Abstract

Personalization of serious games is an important factor for motivating and engaging players. It requires the identification of players' profiles through the analysis of large volume of data including game data. This research study aims at identifying relevant data from an online serious game and the appropriate data mining methods for deduction of players' profiles. Multiple linear regression is applied to analyze the influence of player's characteristics on his performance. Moreover, clustering technique is used, in particular K-means, to extract players' clusters and to identify their common characteristics. The regression models showed that the number of access to the game, completed quests and advantages used contribute significantly to the scores and the gaming duration, while the clustering revealed three forms of players' participation: beginner, intermediate and advanced; who interact with the game according to their experiences.

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        cover image ACM Conferences
        ASONAM '15: Proceedings of the 2015 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2015
        August 2015
        835 pages
        ISBN:9781450338547
        DOI:10.1145/2808797
        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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        Published: 25 August 2015

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        Author Tags

        1. Clustering
        2. Data mining
        3. Multiple linear regression
        4. Player profile
        5. Serious game

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