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Ranking and combining social network data for web personalization

Published: 29 October 2012 Publication History

Abstract

Various Web-based social network data reflect user interests from multiple perspectives in a distributed environment. They need to be integrated for better user modelling and personalized services. We argue that in different scenarios, different social networks play different roles and their degrees of importance are not equivalent. Hence, ranking strategies among different social network data sources are needed. In addition, combining different social network data can produce interesting subsets of these data with different levels of importance. In this paper, we propose social network data ranking and composition strategies, we validate the proposed methods by collaboration network data (Semantic Web Dog Food) and micro-blogging data (from Twitter), then we use the ranked and composed results for developing a Web-based personalized academic visit recommendation system to show their potential effectiveness.

References

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Y. Zeng, Z. Huang, F. Liu, X. Ren, and N. Zhong. Interest logic and its application on the web. In Proceedings of the 5th International Conference on Knowledge Science, Engineering, and Management (KSEM 2011), pages 12--23, 2011.
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Y. Zeng, N. Zhong, X. Ren, and Y. Wang. User interests driven web personalization based on multiple social networks. In Proceedings of the 4th International Workshop on Web Intelligence & Communities, 2012.
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Y. Zeng, E. Zhou, Y. Wang, X. Ren, Y. Qin, Z. Huang, and N. Zhong. Research interests : Their dynamics, structures and applications in unifying search and reasoning. Journal of Intelligent Information Systems, 37(1):65--88, 2011.

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cover image ACM Conferences
DUBMMSM '12: Proceedings of the 2012 workshop on Data-driven user behavioral modelling and mining from social media
October 2012
46 pages
ISBN:9781450317078
DOI:10.1145/2390131
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 29 October 2012

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Author Tags

  1. interest analysis
  2. social networks
  3. web personalization

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CIKM'12
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Overall Acceptance Rate 15 of 20 submissions, 75%

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