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Studying trailfinding algorithms for enhanced web search

Published: 19 July 2010 Publication History

Abstract

Search engines return ranked lists of Web pages in response to queries. These pages are starting points for post-query navigation, but may be insufficient for search tasks involving multiple steps. Search trails mined from toolbar logs start with a query and contain pages visited by one user during post-query navigation. Implicit endorsements from many trails can enhance result ranking. Rather than using trails solely to improve ranking, it may also be worth providing trail information directly to users. In this paper, we quantify the benefit that users currently obtain from trail-following and compare different methods for finding the best trail for a given query and each top-ranked result. We compare the relevance, topic coverage, topic diversity, and utility of trails selected using different methods, and break out findings by factors such as query type and origin relevance. Our findings demonstrate value in trails, highlight interesting differences in the performance of trailfinding algorithms, and show we can find best-trails for a query that outperform the trails most users follow. Findings have implications for enhancing Web information seeking using trails.

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cover image ACM Conferences
SIGIR '10: Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval
July 2010
944 pages
ISBN:9781450301534
DOI:10.1145/1835449
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 19 July 2010

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Author Tags

  1. best-trail selection
  2. search trails
  3. trailfinding

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SIGIR '10 Paper Acceptance Rate 87 of 520 submissions, 17%;
Overall Acceptance Rate 792 of 3,983 submissions, 20%

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