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On context of content: a comparative methodology review of how HCI and mass communication analyze blogs and social media

Published: 28 April 2007 Publication History

Abstract

Across contexts, researchers have most recently applied content analysis -an unobtrusive scientific method originated to draw social inferences from mass media contents-to studying weblogs and social media (WSM). In this paper, we look at the classic and contemporary definitions of content analysis and identify the methodology's key premises and uses. Against these premises and uses, we present findings from individual methodology reviews of twelve WSM studies involving content analyses by two disciplines -Mass Communication and Human-Computer Interaction (HCI). We cross-tabulate the individual reviews by discipline, in terms of (1) what content-analysis premises and uses were involved and (2) what research inferences -from media contents to social contexts-were made. We conclude with a collective comparison of the Mass Communication and HCI approaches to WSM and suggest one discipline complement the other in analyzing the contents as well as in drawing inferences on the user psychology and social behavior of WSM.

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cover image ACM Conferences
CHI EA '07: CHI '07 Extended Abstracts on Human Factors in Computing Systems
April 2007
1286 pages
ISBN:9781595936424
DOI:10.1145/1240866
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 28 April 2007

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Author Tags

  1. computer-mediated communication
  2. content analysis
  3. human-computer interaction (HCI)
  4. mass communication
  5. psychology
  6. social behavior/interaction
  7. social media/computing
  8. weblogs (blogs)

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CHI EA '07 Paper Acceptance Rate 212 of 582 submissions, 36%;
Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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