Web searchers' attributions of success and failure: an empirical study

This paper reports the findings of a study designed to explore web searchers' perceptions of the causes of their search failure and success. In particular, it seeks to discover the extent to which the constructs locus of control and attribution theory might provide useful frameworks for understanding searchers' perceptions.

A combination of inductive and deductive approaches were employed. Perceptions of failed and successful searches were derived from the inductive analysis of using open‐ended qualitative interviews with a sample of 37 biologists at the University of Sheffield. These perceptions were classified into “internal” and “external” attributions, and the relationships between these categories and “successful” and “failed” searches were analysed deductively to test the extent to which they might be explainable using locus of control and attribution theory interpretive frameworks.

All searchers were readily able to recall “successful” and “unsuccessful” searches. In a large majority of cases (82.4 per cent), they clearly attributed each search to either internal (e.g. ability or effort) or external (e.g. luck or information not being available) factors. The pattern of such relationships was analysed, and mapped onto those that would be predicted by locus of control and attribution theory. The authors conclude that the potential of these theoretical frameworks to illuminate one's understanding of web searching, and associated training, merits further systematic study.

The findings are based on a relatively small sample of academic and research staff in a particular subject area. Importantly, also, the study can at best provide a prima facie case for further systematic study since, although the patterns of attribution behaviour accord with those predictable by locus of control and attribution theory, data relating to the predictive elements of these theories (e.g. levels of confidence and achievement) were not available. This issue is discussed, and recommendations made for further work.

The findings provide some empirical support for the notion that locus of control and attribution theory might – subject to the limitations noted above – be potentially useful theoretical frameworks for helping us better understand web‐based information seeking. If so, they could have implications particularly for better understanding of searchers' motivations, and for the design and development of more effective search training programmes.