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Computer Science > Social and Information Networks

arXiv:2104.03904 (cs)
[Submitted on 1 Apr 2021]

Title:Social Big Data: An Overview and Applications

Authors:Bilal Abu-Salih, Pornpit Wongthongtham, Dengya Zhu, Kit Yan Chan, Amit Rudra
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Abstract:The emergence of online social media services has made a qualitative leap and brought profound changes to various aspects of human, cultural, intellectual, and social life. These significant Big data tributaries have further transformed the businesses processes by establishing convergent and transparent dialogues between businesses and their customers. Therefore, analysing the flow of social data content is necessary in order to enhance business practices, to augment brand awareness, to develop insights on target markets, to detect and identify positive and negative customer sentiments, etc., thereby achieving the hoped-for added value. This chapter presents an overview of Social Big Data term and definition. This chapter also lays the foundation for several applications and analytics that are broadly discussed in this book.
Subjects: Social and Information Networks (cs.SI)
Cite as: arXiv:2104.03904 [cs.SI]
  (or arXiv:2104.03904v1 [cs.SI] for this version)
  https://doi.org/10.48550/arXiv.2104.03904
Related DOI: https://doi.org/10.1007/978-981-33-6652-7_1

Submission history

From: Bilal Abu-Salih [view email]
[v1] Thu, 1 Apr 2021 14:39:23 UTC (488 KB)
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