Coco Chocolate bars started by the desire to take a different approach this unique chocolate company. Coco focuses on artists and means of expression, and this is portrayed through their packaging. I wanted to create a new set based on a graphic approach with details that tell a story and create a scene that portrays the flavor of the chocolate bar. This visual identity, both bright and fun reflects on the idea that unwrapping any bar will reveal an unique and memorable experience.
Type: Self-initiated project
Category: Branding, Packaging, Brand Identity, Illustration
Chocolate bar packaging, Fall 2019
Process
Initial sketches. Used notebook and tracing paper.
Iterations of fronts and backs before final round of revisions.
