TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success

It’s essential in today’s omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social video app TikTok can help brands engage consumers through the entire purchase funnel from awareness and consideration to conversion and final sale. TikTok’s experts on how measurement, data and privacy work […]

 
 

TikTok’s Adolfo Fernández: Branding And Performance Are ‘Blending Together’

CANNES — Consumers’ behavior is changing dramatically – and that is prompting advertisers to re-think how they measure effectiveness. On TikTok, the vast majority of users are taking some kind of action after being entertained or educated on the platform, says Adolfo Fernández, Global Product Strategy & Operations, in this video interview with Beet.TV. “91% […]