AMENIA, NY — The advertising world has shifted from a centralized oligopoly to a complex, atomized environment where countless market participants are vying to deliver and measure ads at the very edge of the consumer experience. That’s the view veteran ad man Rob Norman, Director and Advisor, gives in this video interview with Beet.TV. "What's changed since media has not just become fragmented [...]

AMENIA, NY — For agencies like Quigley-Simpson, adopting artificial intelligence is a roadmap and a work in progress - but human analysis is still critical, says CEO Carl Fremont in this video interview with Beet.TV. Fremont's agency is getting to grips with AI by partnering with tech vendors. Rather than simply taking AI for granted, Quigley-Simpson goes "deep" on exactly how partners [...]

AMENIA, N.Y. – Amid the proliferation of “walled garden” media platforms that jealously guard their user data – such as Facebook, Amazon, Google and connected-television apps that require a login – advertisers are seeking ways to get more complete information about consumers and their behaviors. Technology startup Telly aims to provide advertisers with that more holistic view of audiences by asking [...]

AMENIA, N.Y. – Video screens are found almost everywhere from people’s households to car dashboards to billboards to bus stops to airline seats to gas pumps to ride-share vehicles to waiting rooms. This proliferation is driving a need for fresh content, especially programming that’s supported by advertising. “We are in the age of massive consumption of video. There is more content [...]

Advertisers face a significant challenge as technology gives consumers more control over how they access media content amid an ever-expanding universe of choices. However, the digitization of media content also gives advertisers more tools to reach audiences with greater precision and a higher likelihood of a positive business outcome. In this panel discussion, several experts discuss how they are conquering [...]

CANNES - Media and marketing are being transformed by generative artificial intelligence, the technology that powers popular apps such as ChatGPT. Gen AI relies on what are known as large language models, or LLMs, to perform a variety of tasks such as creating text, answering questions and recognizing the context of interactions with consumers. This discussion focuses on the challenges [...]

AMENIA, NY — As the burgeoning category of retail and commerce media networks continues to hit travel, Marriott is aiming to partner with entertainment brands its thinks underpin travel, The Marriott Media Network launched in 2022, offering an omnichannel experience, reaching consumers throughout their travel journey via display, mobile, email, and future content integrations and in-room opportunities like hotel televisions. Now it [...]

Generative artificial intelligence has been popularized in the past couple of years by apps such as ChatGPT, which can quickly generate responses to questions in everyday language. In the realm of advertising, gen AI is having a profound effect on marketing and creative processes. This discussion at the Cannes Lions International Festival of Creativity focuses on gen AI’s ability to [...]

This year’s election season has brought a significant shift in how campaigns reach likely voters through television, especially as streaming video becomes more popular. Political advertising also can benefit from tools such as supply path optimization, or the process of finding the most direct and cost-effective routes for buying digital ad inventories, including those for connected television. “We're getting more control of [...]

AMENIA, N.Y. – As television becomes more digital, advertisers are seeking to measure the effectiveness of their campaigns in ways that can be compared to their online efforts. Payments giant Mastercard has a role in this process. “We're able to help identify that a specific ad is able to have a lift and an impact in a ZIP code in a [...]

CANNES - Connected television is a cookieless media environment, making other kinds of audience identifiers an important part of advertising activation and measurement for marketers. Innovations in privacy, security and decentralized technologies are transforming the addressable marketing world for CTV, as our expert panel discusses in this video. Gareth Davies, senior vice president at TransUnion Bill Stratton, global head of [...]

Media forecasters expect the 2024 election cycle to be the most expensive ever, with more than $10 billion spent on all media platforms. Amid this record spending, cord cutting has permanently changed the media-buying strategies for political campaigns. Eric Frenchman, advertising executive at Push Digital, is seeing this shift in very personal terms. “My mom just had her 82nd birthday. Two years [...]

CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether "walled gardens" are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest "walled gardens with doors" - controlled access that still allows data sharing and interoperability. Overall, the industry appears to be moving toward more openness, though [...]

CANNES — The use of clean rooms in commerce media has progressed from conceptual discussions to practical applications over the past 18 months. Panelists noted a shift from explaining what clean rooms are to focusing on use cases like measurement, insights and activation. While education gaps remain, early adopters are leveraging clean rooms for data collaboration, audience analysis and closed-loop reporting. [...]

CANNES — At a morning panel during Beet.TV’s Global Leadership Summit: Data, Identity & Measurement, executives discussed the evolution of media measurement. They highlighted a shift from simplistic demographic targeting and click-counting to more sophisticated, outcome-based approaches. Panelists emphasized the importance of leveraging advanced data and technology to focus on actual business outcomes, such as purchases, rather than mere reach or [...]

Warner Bros. Discovery is leaning heavily into programmatic transactions, with nearly half of its demand coming through automated channels. The media company sees programmatic as a way to drive operational efficiencies, enable advertisers to match against desired users, and fill inventory during peak live events. "We like to give programmatic the best shot possible," says Huda Kazi, VP of Ad Technology & [...]

CANNES - Alphabet's Google in July said it was ending its plan to get rid of tracking cookies in its popular Chrome web browser, but identity resolution is still a major goal for marketers and media companies. Audience identifiers form a cornerstone for privacy-safe addressability and measurement. Leading marketers and Intent IQ discuss how these technologies can drive insights and [...]

CANNES — DirecTV is transforming beyond its satellite TV roots, now offering premium streaming services and leveraging data analytics to support advertisers. The company is seeing strong growth in its streaming product, DirecTV Stream, while maintaining its satellite business. In this fireside at Cannes Lions, attendees learned how DirecTV emphasizes customer-centric approaches and data collaboration with advertisers, aiming to provide sophisticated solutions [...]

CANNES — Celtra, Annalect and PXP (Fallon) executives highlighted AI's growing role in streamlining creative workflows, from background removal to predictive asset generation. While AI tools are accelerating ideation and client approvals, panelists emphasized the continued importance of human creativity and craftsmanship. Challenges remain around image quality, talent protection, and IP ownership. Though AI adoption hasn't yet delivered significant cost [...]

CANNES — At a Beet.TV panel during Cannes Lions 2024, Snap executives emphasized the platform's ability to recreate intimate shopping experiences with friends, leveraging AR capabilities and close social networks. They positioned Snapchat as a "third place" for users to connect authentically, creating opportunities for brands to become part of Gen Z's social rituals and purchasing decisions. Panel: Harnessing the Power of [...]