Research Report
Customers want easy interactions. CX teams want powerful APIs.
Watch how Bandwidth powers Yotpo in creating great ecommerce experiences
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How APIs help automate CX
Messaging and Voice APIs have become essential tools for businesses seeking to automate customer interactions. Here are just a few of the many use cases businesses leverage APIs to solve:
Businesses can utilize Messaging APIs to automate personalized SMS marketing campaigns that target specific customer segments based on their preferences and behaviors. This automation allows for timely and relevant communication with customers, leading to improved engagement and increased sales.
In the travel and tourism industry, Messaging APIs can be used to automate travel notifications such as flight reminders, hotel booking confirmations, and itinerary updates. These automated messages provide customers with important information in real-time, enhancing their overall travel experience and reducing the workload on customer service representatives.
Through the use of Messaging APIs, businesses can automate customer interactions across various messaging channels such as SMS, MMS, and chat applications. By automating responses to common customer queries and providing proactive notifications, companies can improve customer satisfaction and reduce the need for manual customer support interventions.
Sometimes your customers need a real-time, human voice conversation. In-App Calling uses WebRTC (Web Real-Time Communication) to initiate your calls, and uses any number you’d like under the hood. You get flexibility to offset some of that costlier toll-free traffic by initiating the call in-app or in-browser, and you create an automated-feeling experience for your customers.
Healthcare providers and service-based businesses can leverage Voice APIs to automatically send appointment reminders to customers via voice calls. This automation reduces no-show rates and improves customer satisfaction by ensuring that appointments are not missed.