Harm/Irresponsibility

Latest rulings

Kerry Foods Ltd
- Upheld
- 09 October 2024
A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.
Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics
- Upheld
- 09 October 2024
An Instagram ad was irresponsible as it trivialised the decision to undergo cosmetic surgery and linked cosmetic surgery with happiness and confidence.
DAMM 1876 LTD
- Upheld
- Social media (own site)
- 25 September 2024
Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.
William Grant & Sons Ltd t/a Hendricks Gin
- Not upheld
- Video on demand
- 04 September 2024
A Video on Demand ad for Hendricks Gin wasn't likely to particularly appeal to under-18s.

View all rulings