We don’t just make great work; we specialize in building work that meaningfully changes behavior. Compelling messaging, thought leadership engagement, and marketing innovation—that’s the construct that propels us higher than the rest, the combination that will set your brand apart.
WHO IS AREA 23 ON HUDSON
We are strategically savvy, creatively driven problem solvers who continually raise standards to take your brand further. We are engineered to take medical education to the next level.
ELEVATING EDUCATION
With a robust KOL program, we build valuable connections through nontraditional tactics to facilitate a deeper level of engagement, glean the most actionable insights, and serve up content with impact.
ENGINEERING ENGAGEMENT
Truly immersing ourselves in therapeutic landscapes, we find the most effective opportunities to engage and mobilize target HCPs.
CREATING LASTING IMPACT
Specializing in unique and highly interactive programs, we produce content that is compelling and memorable.
Jason West, PharmD
Managing Director
Jason West, PharmD
Managing Director
| “ | Brand champion or science savant? Both are true when it comes to Jason West. At the forefront of science and with a passion for marketing, Jason has spent a large part of his communications career building brands, portfolios, and teams. Jason has led US and global account teams from early commercialization to loss of exclusivity across a vast range of therapeutic areas. Add to this that he developed early clinical immunization protocols, paving the way towards changes in practice law allowing pharmacists to administer immunizations in the state of Missouri (his home state), we’re all a little safer when Jason is leading the team!” |
Mike Lieberman, PhD
Director Medical & Scientific Affairs
Mike Lieberman, PhD
Director Medical & Scientific Affairs
| “ | Mike is a strong believer that medical strategy is an essential part of agency product teams. His philosophy is incorporating scientific and clinical expertise into brand strategy can be the difference between a good and a great brand. Mike leads the medical strategy team. Drawing on launch and in-line experience across just about every disease state, Mike and his team use their mastery of data to push the boundaries of what's possible when you understand how data can translate into business success in healthcare.” |
WHAT WE DO
Area 23 on Hudson is a full-service medical communications agency creating and elevating customized solutions throughout all stages of a product’s life cycle, including:
STRATEGIC/CONTENT SERVICES
- Strategic Guidance
- Message Platforms
- Lexicon Development
- Advisory Boards
- Expert ID/Analytics
- Content Development & Optimization
- Data Visualization
PEER-TO-PEER
- Speaker Training
- Speaker Programming & Bureau Management
- Open Gallery™
- Congress 360°
INNOVATIVE DIGITAL
- Virtual Meetings
- Creative Storytelling
- Broadcasts/MedTalks
- MOAs/Demo Videos
- NPP Engagement