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Reports & guides

Boost your app growth with SKAdNetwork

AppsFlyer and Google team up to share winning strategies and tools to effectively measure and optimize your iOS campaigns with SKAdNetwork.

Reports & guides

In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.

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Reports & guides

Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.

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This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.

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Who needs to use an MMP solution? Read our MMP buying guide to learn about the current landscape and privacy status in the post-iOS14 era.

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In its 15th edition, the AppsFlyer Performance Index explores how the unique conditions of the first half of 2022 have impacted the market

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Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

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Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.

Reports & guides

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.