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How Universal Links, URI schemes and tech stacks apply to deep linking
Deep linking is essential for connecting a fragmented mobile ecosystem, but few marketers know how it's really done. Our new guide reveals it all.
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62 results for "Deep linking"
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Can deep linking accurately attribute Facebook app installs?
Deep-linking is a must-have component of any user acquisition, but it's not built for proper Facebook attribution. Learn more inside.
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Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
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Introducing new horizons in app marketing: beyond app campaigns
Read more about reaching beyond the confines of app campaigns and look to the potential of the web for new opportunities in web-to-app marketing.
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WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
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Go for the gold: How to ace your 2024 Olympics campaign
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
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App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
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From views to value: Performance-centric connected TV
Dive into the strategies that drive results, enhance viewer engagement, and maximize ROI in the evolving landscape of connected TV.
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Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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Discipline before cuts: how to approach rough times methodically
In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
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