Hello, Apple Intelligence.
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The first iPhone built
for Apple Intelligence.
Personal, private,
powerful.1
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So fast. So fluid.
Get a feel for the all-new
Camera Control.
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4K 120 fps Dolby Vision.
4 studio-quality mics.
A Pro studio in your pocket.
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Our thinnest borders yet
— for
even larger displays.
Brilliant.
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All-new A18 Pro chip powers
unrivalled intelligence. And
unprecedented performance.
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A huge leap
in battery life.
Game on.
Asphalt Legends Unite
Take a closer look.
Click and turn to explore iPhone. Tap and turn to explore iPhone.
Design
Strength. Beauty. Titanium.
Apple Intelligence
AI-opening possibilities.
Explore new tools that help you write, focus and communicate.
Create fun, original images that are truly personal to you.
With all-new superpowers, Siri will be able to assist you like never before.
Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Camera
Take total Camera Control
Video and Audio.
4K 120 fps Dolby Vision.
Cinemasterful.
Audio
Audio Mix. Make your voice heard.
Shot on iPhone 16 Pro.
Go behind the scenes on The Weeknd’s groundbreaking music video to learn how the powerful camera features on iPhone 16 Pro deliver more creative freedom and flexibility than ever before. The ‘Dancing in the Flames’ cinematographer Erik Henriksson films the video in a dreamlike slow motion using 4K 120 fps Dolby Vision on iPhone 16 Pro. Thanks to Camera Control, he can make technical decisions by simply sliding a finger to adjust camera functions like exposure or focal length — all without missing a beat.
Camera System
New 48MP
Ultra Wide camera.
Viva la resolution.
More zoom? Boom. Now you can shoot in 120 mm with the 5x Telephoto camera on both Pro models, and get sharper close-ups from further away. With multiple framing options, it’s like having seven pro lenses in your pocket, everywhere you go.
Photographic Styles
Choose your Photographic Style. Change it up. Change it back.
Lock in your look.
We’ve created new styles that let you dial in your exact desired look, with more advanced skin-tone rendering, and set it across your photos.
Align with your aesthetic.
Our improved image pipeline also enables more creative styles, which allow you to customise the overall mood of a photo through colour.
With the power of A18 Pro, you can see the style applied in a live preview — like professional colour grading in real time.
Make the most of your megapixels.
Personalise every style even more with the new control pad, which makes it easy to adjust tone and colour simultaneously. You can also use the slider to adjust the intensity of the specific colours, instead of applying a one-size-fits-all approach.
Lock in your look.
We’ve created new styles that let you dial in your exact desired look, with more advanced skin-tone rendering, and set it across your photos.
Align with your aesthetic.
Our improved image pipeline also enables more creative styles, which allow you to customise the different moods of a photo through colour.
With the power of A18 Pro, you can see the style applied in a live preview — like professional colour grading in real time.
Make the most of your megapixels.
Personalise every style even more with the new control pad, which makes it easy to adjust tone and colour simultaneously. You can also use the slider to adjust the intensity of the specific colours, instead of applying a one-size-fits-all approach.
A18 Pro chip
A18 Pro chip. The brains behind Apple Intelligence.
A18 Pro chip.
The brains
behind Apple
Intelligence.
A18 Pro chip.
The brains
behind Apple
Intelligence.
A phenomenally powerful chip, A18 Pro enables Apple Intelligence with a faster Neural Engine, an improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features like Camera Control, and it delivers our best-ever graphics performance for AAA gaming.
New 16-core Neural Engine is faster and more efficient, supercharging Apple Intelligence
New 6-core GPU gives you enhanced graphics performance
New 6-core CPU,
the fastest in a smartphone, runs complex workloads with less power
17% increase in total system memory bandwidth, the highest ever in iPhone, for outstanding performance
Up to 60% faster 6‑core CPU
Up to 2x faster 6‑core GPU
DEATH STRANDING DIRECTOR'S CUT
Gaming.
In a whole new light.
With up to two times faster hardware-accelerated ray tracing, A18 Pro makes games look and feel beautifully lifelike — with more fluid graphics and realistic lighting.
And with Game Mode in iOS 18, you’ll get better sustained frame rates for continuous play and improved responsiveness if you’re using wireless controllers and AirPods.
Up to 2x faster hardware-accelerated ray tracing than A17 Pro
Battery
A huge leap in battery life. Stellar.4
A huge leap in battery life. Stellar.4
iPhone 16 Pro gives you longer battery life — and iPhone 16 Pro Max delivers the best battery life ever on an iPhone. How? An optimised internal design fits larger batteries, which work together with the A18 Pro chip to deliver incredibly power-efficient performance. Even with so many new capabilities.
Snap on a new MagSafe charger for even faster wireless charging5 — up to 25W with a 30W power adapter or higher, enabling up to 50 per cent charge in around 30 minutes.6
Up to 10 more hours video playback on iPhone 16 Pro
Up to 16 more hours video playback on iPhone 16 Pro Max
iOS 18
iOS 18. Customize. Stylize. Mesmerize.
Safety
In an emergency,
iPhone has your back.
Designed to make a difference.
Environment
All Apple data centres — including those that power Apple Intelligence — run on 100 per cent renewable electricity.
iPhone 16 Pro uses more recycled metals than ever:
over 95 per cent recycled lithium in the battery.10
100 per cent recycled gold in the USB-C connector and camera wires.
100 per cent recycled copper foil in the MagSafe inductive charger.
Privacy
Apple Intelligence protects your privacy at every step. With on-device processing and Private Cloud Compute, no-one but you can access your data — not even Apple.
The new Passwords app makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes and more. It stores them securely and syncs across your devices with end-to-end encryption.
You can also control which contacts to share with an app, rather than giving it access to all your contacts. And you can choose to share more contacts over time.
Accessibility
Eye Tracking makes it possible to navigate your iPhone and use your favourite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera.
Music Haptics matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalogue in a whole new way.
Vocal Shortcuts helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more.
Significant others.
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With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages straight from your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
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Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.13 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
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Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.
Keep exploring iPhone.
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