Automobile
Generate leads and boost car purchases the easy way
Streamline the car shopping journey at each stage and touchpoints. Enable dealerships and car brands to engage with customers from test drives to after-sale service.
Appier martech solutions align with the car buyer’s journey
Drive traffic all the way from website to showrooms
Start finding valuable users by identifying their real-time interests. Target each user segment with ads of car models that they would enjoy. Feature calls to action that will get them to book a test drive and come in.
Learn more about CrossXFrom customers to brand advocates
Leverage social messaging channels to notify existing dealership members of new cars to test drive. Encourage existing members to introduce their friends through member-get-member programs and loyalty rewards campaigns to enhance your relationship with car shoppers and owners.
Learn more about BotBonnieBuild a successful digital strategy driven by data
Integrate data from your multiple channels and drive people to your dealerships. Enrich your understanding of users with AI-predicted expanded keywords, and identify when a car owner may be in the market for a new car or for car maintenance services. Be the first to reach out and get users booked.
Learn more about AIXONHow your peers work with us
post: {hs_id=72791211671, hs_child_table_id=0, title_ko=일본 최고의 자동차 제조업체, hs_updated_at=1658459700836, description_jp=トヨタフィリピンは、1カ月間のサイト訪問者数を44,073に増やすというKPIを設定。Appierのソリューションを活用して顧客ターゲティング、位置情報ターゲティング、トピックターゲティング、クロススクリーンターゲティングを駆使し、キャンペーン前後で3倍のトラフィックを実現, hs_published_at=1708332200285, title_jp=自動車メーカー, description=Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign., title=Premier Japanese Automotive Manufacturer, description_ko=토요타 필리핀(Toyota Philippines)은 월간 방문자 수 44,073 명의 사이트 트래픽 KPI를 달성하기 위해 애피어와 협업했습니다. 애피어는 잠재고객 타겟팅, 지역 타겟팅, 주제 타겟팅 및 크로스스크린 타겟팅 기법을 사용하여 캠페인 이전 대비 3배 많은 사이트 트래픽을 발생시켰습니다., url=https://www.appier.com/success-stories/toyota, hs_created_at=1651717518069, hs_is_edited=false, hs_deleted_at=0, name=TOYOTA, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_TOYOTA.svg, width=400, height=400, altText=, type=image}, description_zh=Toyota Philippines 希望能在一個月內帶動網站流量,達到 44,073 次造訪數的 KPI 目標。Appier 使用受眾目標、地理目標、主題目標及跨螢目標等方式,協助網站提升流量,達到執行行銷活動前整體網站流量的三倍之多。, title_zh=日本頂級汽車製造商}
Premier Japanese Automotive Manufacturer
Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign.
post: {hs_id=72791211781, hs_child_table_id=0, title_ko=세계적으로 유명한 독일 자동차 브랜드, hs_updated_at=1654592086856, description_jp=アウディはAppierのAIを活用して、ターゲットオーディエンスが所有するすべてのデバイスを特定し、クロススクリーンターゲティングを実現。また同社は、フリークエンシーキャップを利用して、試乗に申し込むユーザーが使用する可能性の高いデバイスにより多くの広告露出を行い、ユーザーの広告疲れを回避, hs_published_at=1708332200285, title_jp=自動車メーカー, description=Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue., title=World-Famous German Automobile Brand, description_ko=아우디(Audi)는 애피어의 AI를 활용하여 타겟 잠재고객이 사용하는 모든 기기를 식별하는 크로스스크린 타겟팅을 실행했습니다. 또한 광고 게재 빈도 설정(frequency cap) 기능을 통해 시승 예약에 사용할 가능성이 가장 높은 기기에 광고가 더 많이 노출되도록 함으로써 광고에 대한 고객의 피로도를 낮출 수 있었습니다., url=https://www.appier.com/success-stories/audi, hs_created_at=1651725404266, hs_is_edited=false, hs_deleted_at=0, name=Audi, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_Audi.svg, width=400, height=400, altText=, type=image}, description_zh=Audi 奧迪採用 Appier AI 技術,找出目標受眾使用的所有裝置,以實現跨螢行銷。奧迪亦設定投放頻率上限,只在使用者最有可能預約試駕的常用裝置上投放更多廣告,避免使用者感到廣告疲勞。, title_zh=世界著名的德國汽車品牌}
World-Famous German Automobile Brand
Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue.
post: {hs_id=76259769784, hs_child_table_id=0, title_ko=세계적으로 유명한 독일 자동차 브랜드, hs_updated_at=1661153509206, description_jp=BMW台湾は、Appierの「BotBonnie」を導入し、2022年にMeta社の定期通知機能を通して3日間のキャンペーン期間中に4倍のエンゲージメントを達成しました。, hs_published_at=1708332200285, title_jp=自動車メーカー, description=In 2022, with Appier’s BotBonnie, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully ramped up social media engagement 4X on Facebook during a three-day campaign., title=World-Famous German Automobile Brand, description_ko=2022년 BMW Taiwan은 Appier의 BotBonnie와 함께 Meta의 반복 알림(Recurring Notifications) 기능을 사용하여 3일간의 캠페인 기간 동안 Facebook에서 소셜 미디어 인게이지먼트를 4배 늘리는데 성공했습니다., url=https://www.appier.com/success-stories/bmwtw, hs_created_at=1655201769701, hs_is_edited=false, hs_deleted_at=0, name=BMW, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_BMW.svg, width=400, height=400, altText=, type=image}, description_zh=BMW 總代理 汎德藉由 Appier 的 BotBonnie,使用 Meta 定期通知請求功能,在 2022 農曆新年行銷活動中,成功活化 BMW 的 Facebook 社群,比起往年同期的行銷活動,帶動社群互動成長 4 倍, title_zh=世界著名的德國汽車品牌}
World-Famous German Automobile Brand
In 2022, with Appier’s BotBonnie, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully ramped up social media engagement 4X on Facebook during a three-day campaign.