Full-Funnel Marketing Made Smarter with AI
Smoother Operations. Elevated Customer Experience. Better Performance.
Our Story
Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s products are designed to help companies build a holistic view of their customers, understand their preferences, anticipate their actions and ultimately make decisions that lead to better business outcomes. From the humble beginnings of a four-bedroom to having presence in 17 offices across Asia Pacific, U.S. and Europe, Appier currently helps more than 1,700 customers embark on AI-enabled digital transformation in digital marketing.
Key Milestones
- 2012
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JuneFounded Appier in Taipei, Taiwan
- 2014
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MarchBranch office set up in Singapore
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JuneAppier Launches CrossX Advertising Solution and receives US$6 million Series A funding from Sequoia Capital
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DecemberBranch office set up in Ho Chi Minh City, Vietnam
- 2015
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AprilBranch office set up in Sydney, Australia
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JulyBranch office set up in Manila, Philippines
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SeptemberBranch office set up in Mumbai, New Delhi, Jakarta and Hong Kong
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NovemberAppier raises US$23 million in Series B1 funding from UOB Venture Management, Sequoia Capital, JAFCO Asia, TransLink Capital, MediaTek Ventures, Fontaine Capital and UMC Capital
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DecemberBranch office set up in Korea (Seoul) and Malaysia (Kuala Lumpur) office
- 2016
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DecemberAppier raises US$19.5 million in Series B2 funding from Pavilion Capital International Pte Ltd, WI Harper Group, FirstFloor Capital and Qualgro
- 2017
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MayBranch office set up in Thailand
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JulyAppier launches AI-based Data Science Platform AIXON. Branch office set up in Osaka, Japan
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AugustAppier raises US$33 million in Series C funding from SoftBank Group, LINE Corporation, NAVER Corporation, EDBI and AMTD Group
- 2018
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AugustAppier acquires India-based company Qgraph and launches AI-driven Proactive Customer Engagement Platform AIQUA
- 2019
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JulyAppier launches Aictivate to re-engage and retain mobile gamers
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OctoberAppier acquires Japan-based company Emin. AiDeal, the augmented marketing and customer targeting solution joins Appier’s suite of AI marketing products
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NovemberAppier raises US$80 million in Series D funding from TGVest Capital, HOPU-ARM Innovation Fund, Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital
- 2020
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JuneExpansion into US and Europe
- 2021
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MarchAppier completes its listing on Tokyo Stock Exchange, Mothers (currently known as “Growth”) section
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MayAppier acquires BotBonnie, omni-channel conversational marketing platform
- 2022
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OctoberAppier acquires US-based company Woopra to create the next-gen, AI-powered Customer Data Platform with superior analytics and intuitive data visualization
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DecemberAppier completes its listing on Tokyo Stock Exchange, Prime section
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DecemberAppier launches AIRIS, the next-gen AI-powered CDP to shorten the time spent from data to insight and insight to action
- 2023
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AprilAppier Awarded “Best Talent Acquisition Team” 2022 by LinkedIn Taiwan
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AugustAppier Awarded “Outstanding Company” in Japan's software & services sector by Asiamoney
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NovemberAppier AI Personalization Cloud AIQUA was awarded the "Advanced Technology Award" in the AI category at the Japan ASPIC Cloud Awards
Leadership Team
Chih-Han Yu
Chief Executive Officer | Co-founder
Wan-Ling Lee
Chief Operating Officer | Co-founder
Ming-Yu Chen
Chief Technology Officer
Chia-Yung Su
Chief Information Officer | Co-founder
Che-Hsu Chang
Chief Strategy Officer
Start a career, not a job
We believe in giving everyone the opportunity to shape their own path along with the tools to grow and advance. We collaborate, we motivate, we celebrate. And we build an environment where every employee feels like a valued contributor.
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