Marketing 101
Explore diverse content on the fundamentals of our craft.
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Color Marketing
How do brands use color effectively in their products and campaigns?
Loyalty Marketing
How can I encourage loyalty within my customer base?
Marketing to Gen Z
Who is gen Z? How are brands marketing to this generation?
Customer Data Platforms (CDPs)
How are marketers using CDPs?
Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Unilever’s bleach brand Domestos conducted a social experiment with influencers to generate awareness and solicit donations for restroom hygiene in local schools.
Creating Household Gender Equality Through a Fake Product Launch in India
Unilever launched a fake product to promote gender neutrality in the distribution of household chores in India.
Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
Jamp Pharmaceutical’s throat lozenge, Valda, utilized its small budget to create a bold marketing campaign using a heavy metal choir to drive awareness to its product through its target audience’s most used social media platform, TikTok.
AI-Powered Email Creative: Revolutionizing Digital Marketing
Matt Caldwell from Denada explored the transformative impact of AI on email marketing creative, showcasing innovative tools and presenting a case study on how AI enhances creative workflows and boosts productivity in email campaigns.
Cross-Media Measurement Initiative Reaches New Milestones
During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
How Walmart Is Transforming Its Marketing Efforts to Win with Today’s New Mainstream
During a September 2024 Multicultural Marketing and Diversity Committee meeting, VP of brand marketing at Walmart Casey Schlaybaugh shared how the company connected with new mainstream customers through a focus on its customers’ cultures.
Programmatic Advertising 101: Everything You Need to Know to Build a Successful Campaign Strategy
Brand activation agency Inspira offers a thorough and helpful primer on programmatic marketing.
AI Enterprise Governance Checklist
When integrating AI into your agency management program, it's crucial to ensure the solution meets enterprise-grade standards. This checklist will help you assess and evaluate AI models to determine their suitability for your organization.
Who is Gen Alpha? Everything You Need to Know About this Emerging Demographic
Just when you thought you understood gen Z, there’s another emerging demographic — gen Alpha — following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their millennial parents buy.
Comparing Project Management Tools
Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.
The Attention Garnered by Each Media Channel, by the Numbers
National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.
Quantifying the Reach of Each Marketing Channel
TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
Content Marketing Editorial Calendar 2025
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2025
A report to track editorial calendar opportunities and their associated deadlines.
Marketing Calendar Template 2025
A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Why Meaning Matters
In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Eight Tips for Aligning MarTech with Strategy
Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
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Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.