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Smart Mobs: The Next Social Revolution Paperback – 16 Oct. 2003

English edition by Howard Rheingold (auteur)
4.1 4.1 out of 5 stars 21 ratings
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Smart Mobs takes us on a journey around the world for a preview of the next techno-cultural shift. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, wireless-paging, and Internet-access devices-that will allow us to connect with anyone, anytime, anywhere.Rheingold offers a penetrating perspective on the new convergence of pop culture, cutting-edge technology, and social activism. He also reminds us that the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, and adapt to it.

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  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    BASIC BOOKS
  4. Publication date
    16 Oct. 2003
  5. Dimensions
    15.24 x 1.83 x 22.86 cm
  6. ISBN-10
    0738208612
  7. ISBN-13
    978-0738208619
  8. See all details
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About the Author

Howard Rheingold is a leading authority on the social implications of technology. A former founding editor of HotWired, he has served as editor of the Whole Earth Review and editor-in-chief of the Millennium Whole Earth Catalog, and on-line host for the Well. He lives in Mill Valley, California.

Product details

  • Publisher ‏ : ‎ BASIC BOOKS; Revised edition (16 Oct. 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0738208612
  • ISBN-13 ‏ : ‎ 978-0738208619
  • Dimensions ‏ : ‎ 15.24 x 1.83 x 22.86 cm
  • Customer reviews:
    4.1 4.1 out of 5 stars 21 ratings

Customer reviews

4.1 out of 5 stars
21 global ratings

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Areen Salam
5.0 out of 5 stars Five Stars
Reviewed in Canada on 13 February 2015
Verified Purchase
Great shape and quality. No problems what so ever. Thank u
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J. David Evans
5.0 out of 5 stars Smart Mobs. Smarter Marketers.
Reviewed in the United States on 8 September 2004
Verified Purchase
The cool thing about "Smart Mobs" is that it's really happening. People are behaving in "linked" ways that transcend the obvious demographic definitions of groups we typically think of as "behaving in unison." As technology and the infrastructure arriving with it enable increasingly extemporaneous networks between people, marketers are similarly challenged to reach outside of traditional mass channels. Howard Rheingold brings us a really nice set of actual examples--combined with his own unique insights--that provide the basis for next-generation communications strategies as what had been cohesive groups fragment into a foam of indivduals united (only) by this moments current interest and the task at hand. For marketers, it's a great read...and a big clue. Anyway, I liked it.
7 people found this helpful
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Amazonのお客様
5.0 out of 5 stars 新しいコミュニケーション技術が人間・社会にもたらす可能性を鳥瞰する意欲的な一冊
Reviewed in Japan on 25 June 2004
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この原著が書かれ、そして、意欲的な監訳がなされてから、数年が経過し、日本でもブログやモブログやソーシャル・ネットワーキングが盛んになりつつある。
このような仕組みが、人々を力づける。その必然性や意味合いが、改めて認識される。
ゴフマンであったり、あるいは、ボードリヤールであったり、フーコーであったり。そのような社会への洞察の学の成果をケータイでのコミュニケーションの意味合いを解明するために応用する。
バーチャル・コミュニティ以来、一貫して新たなコミュニケーション・サポート・テクノロジーのもたらす意味合いを説く洞察にあふれた著者、監訳者、翻訳者たちの知のフロンティアを共有させてもらえる。
ラインゴールドが今、何に注目しているのか。興味がつきない。
4 people found this helpful
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Alex Soojung-Kim Pang
5.0 out of 5 stars Smart mobs, really smart book
Reviewed in the United States on 24 October 2002
Verified Purchase
"Smart mobs" sounds like an oxymoron: after all, what's more impulsive or uncontrolled than a mob? It's typical of Howard Rheingold to throw down such a brightly-colored rhetorical gauntlet, and then to describe how smart mobs are emerging in places as diverse as Tokyo, anti-globalization protests, and virtual communities. Forget images of mobs storming the Bastille, or rioters: smart mobs are a new kind of social organization, made possible by real-time, connective technologies-- cell phones, SMS, pagers, and the Web. If old-fashioned mobs were just giant assemblies of individuals, communications technologies give them nervous systems, the ability to coordinate their actions, to work together, and respond to changes and challenges. Smart mobs are not automatically good or evil. The crowds that brought down Phillipine president Joseph Estrada responded to calls put out via SMS. Anti-globalization protesters have been avidly embraced network technologies. So has Al Qaeda.
Some readers will doubtless find familiar ideas in "Smart Mobs:" for whatever odd reason, 2002 has been The Year of Books About Self-Organizing Social Networks, thanks to writers as different at Steven Johnson ("Emergence") and Mark Taylor ("The Moment of Complexity"). But Rheingold is scrupulous and generous about acknowleding his influences; besides, the real value of his book lies in his own fieldwork, and his reflections on what the smart mob phenomenon will mean for business, politics, and social life. Even if your copy of Wolfram is dog-eared and the spine is weak from re-reading (and let's face it, whose isn't), it's still worth following Rheingold through Shibuya, Helsinki, and the Web...
17 people found this helpful
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Eugene
3.0 out of 5 stars interesting but outdated
Reviewed in the United States on 18 January 2009
Verified Purchase
Well, there isn't much to add to the subject. The book is quite engaging and thought provoking. Yet, it was good for when it was written. Most of the analysis the author puts forth is already commonplace in our current apprehension of technology. To cut the long story short, I got bored after the first few chapters.
One person found this helpful
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