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Traction: Get a Grip on Your Business Kindle Edition

4.6 4.6 out of 5 stars 8,630 ratings

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OVER 1 MILLION COPIES SOLD!

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 170,000 companies have discovered what EOS can do.

In
Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

For an illustrative, real-world lesson on how to apply
Traction to your business, check out its companion book, Get A Grip.
Due to its large file size, this book may take longer to download
Popular Highlights in this book

From the Publisher

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Dan Moshe

Ronald A. Blank

Karl Stark & Bill Stewart

Editorial Reviews

Review

"Since implementing the entrepreneurial operating system outlined in [Traction], my company has been more productive than ever. . . . The book brings proven business best practices from the top thought leaders in business into one hands-on manual that you can apply today."
—
Dan Moshe, founder and CEO of Tech Guru, for The Business Journals' "The most important business books ever written"

"Implementing [
Traction's] structured approach at Avondale has had a tremendous impact on our leadership's productivity and has improved operations throughout the organization."
—
Karl Stark and Bill Stewart, cofounders, Avondale

"The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300 percent over the last five years. Don't miss it!"
—
Craig Erlich, CEO, pulse220

"The concepts in this book have changed my life! I'm now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled."
—
Ronald A. Blank, President, The Franklin Companies

"Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team.
Traction provides a powerful, practical, and simple system for running your business."
—
Dan Sullivan, President and Founder, The Strategic Coach

"With the
Traction tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half."
—
Rob Dube, President, Image One

"The
Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level."
—
Sam Simon, President & CEO, Atlas Oil Company

"
Traction is far and away the most potent and useful approach I've ever seen for running a successful company. The content is bulletproof! You have to read this book."
—
Vince Poscente, Bestselling author of The Age of Speed

"The concepts in this book have revolutionized our enterprise. We are highly profitable, adroit, flexible, and have a results-oriented culture. Working with Gino's tools has made a meaningful difference in who we are today."
—
Albert M. Berriz, CEO, McKinley

"The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150 percent, after being in business for more than 14 years."
—
Darton Case, President, The Entrepreneurs' Organization

"The concepts in
Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs.
—
Rob Tamblyn, President, The Benefits Company

"By applying the
Traction disciplines we have been able to grow revenue by 50 percent over the last three years and profit exponentially more."
—
Robert Schechter, C.L.U., Ch.F.C., Chairman, Schechter Wealth Strategies

"
Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100 percent over the last three years while staying balanced and having fun. This book will change your life."
—
Bernie Ronnisch, President, Ronnisch Construction Group

About the Author

Gino Wickman's passion is helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System (EOS)®, a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more traction; with the entire organization advancing together as a healthy, functional and cohesive team. Wickman spends most of his time as an EOS Implementer, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations. He is the founder of EOS Worldwide, a growing organization of successful entrepreneurs from a variety of business backgrounds collaborating as certified EOS Implementers to help people throughout the world to experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Product details

  • ASIN ‏ : ‎ B007QWLLV2
  • Publisher ‏ : ‎ BenBella Books; Expanded ed. edition (April 3, 2012)
  • Publication date ‏ : ‎ April 3, 2012
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 14008 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 274 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 8,630 ratings

About the author

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Gino Wickman
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An entrepreneur since the age of 21, Gino has always had an obsession for learning what makes businesses and entrepreneurs thrive.

At 25, Gino took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company.

Gino then set out to help entrepreneurs and leaders get what they want from their businesses and lives.

Based on his years of real-word experience, Gino created the Entrepreneurial Operating System® (EOS®), a practical method for helping companies achieve greatness.

Gino has personally delivered more than 2,000 full-day sessions for more than 135 companies, helping them implement EOS. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, which has sold over 1 million copies, as well as five other books in the Traction Library that have sold almost 3 million copies.

Today Gino’s focus remains on helping entrepreneurs and leaders, maximize their freedom, creativity, and impact through teaching and speaking on the following topics:

👉 ENTREPRENEURIAL LEAP — Gino’s passion project, focused on helping entrepreneurs-in-the-making, is packed with real-life stories and practical advice. Entrepreneurial Leap is a simple how-to manual to help you start a better start-up.

👉 ROCKET FUEL — Rocket Fuel details the integral roles of the Visionary and Integrator™ and explains how an effective relationship between the two can thrive. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization.

👉 EOS (ENTREPRENEURIAL OPERATING SYSTEM) — EOS is a set of simple concepts and practical tools used by more than 250,000 companies around the world to clarify, simplify, and achieve their vision.

👉 THE EOS LIFE — You deserve to live your ideal life. As an entrepreneurial business leader, you already know how hard it can be just to create a non-ideal life. Now let Gino show you how to create the entrepreneurial life you always hoped and dreamed it could be.

👉 THE 10 DISCIPLINES FOR MANAGING AND MAXIMIZING YOUR ENERGY — Each of these disciplines is fast, simple, and powerful. They will help you expand, focus, and manage your energy. Each one of them is fully customizable to you, because you are a unique individual.

Customer reviews

4.6 out of 5 stars
8,630 global ratings

Customers say

Customers find the book practical, down-to-earth, and concise. They say it provides good implementable information and direction for businesses. Readers also mention the book is easy to follow and understand, with real examples. They appreciate the strong emphasis on transparency, accountability, and prioritization. In addition, they say it's worth every penny and a great buy.

AI-generated from the text of customer reviews

327 customers mention "Readability"310 positive17 negative

Customers find the book practical, down-to-earth, and concise. They say it provides practical guidance for managing a business. Readers also mention the content provides a roadmap for achieving real results.

"It’s practical… Has examples everyone can relate, either you’re a start up or a big consolidated company...." Read more

"...Traction isn’t like that. Every chapter contains legitimate value and it lays out a system that will help your organization stop spinning its wheels." Read more

"...This book is practical, down to earth, and concise. It does not only provide the why and the what, but also the how...." Read more

"...But the real strength is how practical it is...." Read more

240 customers mention "Book value"238 positive2 negative

Customers find the book value good. They say it provides useful ideas for addressing each question, and highlights the importance of having a capable integrator. Readers also mention the book creates a solid action plan to grow their business. They appreciate the thought exercises that help put everything together as they go along. Overall, they describe it as the best business development book they have ever run across.

"...This Book should read somewhere, Good for Entrepreneurs and Great for Big Companies who need to Keep it Simple!!!" Read more

"...However, on balance The Entrepreneur Operating System is comprehensive and solid...." Read more

"...But the real strength is how practical it is. There are exercises, checklists, real-world examples - stuff you can just dive right into at your own..." Read more

"...It's the process that provides the most value. The investment in the book is minimal...." Read more

134 customers mention "Ease of use"128 positive6 negative

Customers find the book easy to follow and understand. They say it has practical steps with real examples. Readers also mention the message is simple and straight-forward. They appreciate the tools are simple yet effective.

"...This book is practical, down to earth, and concise. It does not only provide the why and the what, but also the how...." Read more

"...The writing style is pretty straightforward, which I appreciate. No beating around the bush...." Read more

"This system is well thought out with clear steps to get your established team working with common values and toward common goals...." Read more

"This is a very well written book that holds some complex matters (visioning, strategic planning, key performance indicators, etc.)..." Read more

18 customers mention "Value for money"18 positive0 negative

Customers find the book worth every penny and say it's a great buy.

"...It's the process that provides the most value. The investment in the book is minimal...." Read more

"...Just the Level 10 meeting idea alone is worth the price of the book." Read more

"The book has been very valuable for us to better structure and organize our business...." Read more

"Incredible value for all business owners" Read more

17 customers mention "Clarity"14 positive3 negative

Customers find the book clear, simple, and focused. They appreciate the strong emphasis on transparency, accountability, and prioritization. Readers also say the author does an excellent job of highlighting the key areas that will propel your business to success.

"...This is a model that helps you with that.Clear, consistent, simple and actionable." Read more

"...with some concepts in Agile Development, including a strong emphasis on transparency, accountability, prioritization, and measurement...." Read more

"...different, and most powerful, is how they are organized into a simple, clear and highly effective sequence (or process) that allows you to use them..." Read more

"Eos looks to be a useful framework. Clear, practical advice as to what the system is and how to get started implementing it in this book...." Read more

7 customers mention "Actionable"7 positive0 negative

Customers find the book actionable. They say it has exercises, checklists, and real-world examples.

"...But the real strength is how practical it is. There are exercises, checklists, real-world examples - stuff you can just dive right into at your own..." Read more

"...Invest in this book, and you'll find yourself equipped with actionable strategies that make a meaningful impact...." Read more

"...Clear, consistent, simple and actionable." Read more

"...other great books like Work the System - but this book is much more action oriented and gives good structures for how you should setup your company...." Read more

12 customers mention "Effectiveness"5 positive7 negative

Customers have mixed opinions about the effectiveness of the book. Some mention it has powerful ideas and results for running an effective business. However, others say it's not useful for individuals, completely pointless, and full of fluff.

"...Growth has stopped - no matter what you do. - Nothing is working: You have tried various strategies and quick fix remedies...." Read more

"...Powerful ideas, powerful results." Read more

"Possibly useful for companies with no process probably. But useless for a tech company, or any company looking for serious growth...." Read more

"...I highly recommend both books! They have made a significant impact in the efficiency of our meetings and overall focus." Read more

8 customers mention "Sturdiness"4 positive4 negative

Customers have mixed opinions about the sturdiness of the book. Some mention it's in great condition, while others say it was delivered ripped, dented, and with frayed dust jackets.

"Arrives in excellent condition." Read more

"Great book. But was delivered ripped." Read more

"Artived in good condition" Read more

"...it must have been damaged during transit and has a good size chunk ripped from the bottom corner." Read more

Great book.
5 out of 5 stars
Great book.
Dogeared the pages, Highlighted in multiple colors for multiple subjects. Keep this book with my at all times.
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Top reviews from the United States

Reviewed in the United States on October 11, 2024
It’s practical… Has examples everyone can relate, either you’re a start up or a big consolidated company.

This Book should read somewhere, Good for Entrepreneurs and Great for Big Companies who need to Keep it Simple!!!
Reviewed in the United States on August 25, 2023
Before reading, I didn’t really understand why this book is called “Traction.”

Traction is the grip that tires have on a road or other surface. I know it also says “get a grip on your business,” so it almost makes sense — but the act of “getting a grip” usually involves imagery related to hands, not tires.

It didn’t take long before I started to understand: It’s called “Traction” because it’s going to help us stop spinning our wheels as an organization and get somewhere.

This book was recommended to me by multiple people separately as I discussed struggles as a manager where my team always had our ducks in a row, but then would get bottlenecked and held back whenever we needed another team’s help with a project. There was a lot of “hurry up and wait” going on, where my team would finish our parts of a project and then get stuck waiting for others who viewed their own projects as higher priority.

The real problem was disorganization and a lack of communication from the top down. Everyone had a different idea of what the companies top priorities are or should be.

Then the CEO read this book and started making changes based on it. Many of the changes aggravated or upset me, from pulling the executive team aside for a full week to rewrite our core values while I was trying to get the ball rolling on 4th quarter marketing plans to firing people who I didn’t think deserved to be fired.

Then I read this book and I now understand what’s happening, including the firings. Did they “deserve” to get fired? In most cases, no. But they were all cases where someone was either not quite the right person for the job or we didn’t really have a need for their skill set and it was a waste to keep them on payroll for sentimental reasons.

Now I feel I should clarify this is NOT a book about firing people lol that’s just an example of how I witnessed my employer implementing some of the concepts in the book.

No, Traction is a book about getting your organization organized, getting everyone (and I mean EVERYONE) on the same page and focused on the correct priorities, and fostering healthy communication between teams… And this description barely scratches the surface.

Most “business books” I’ve read are full of fluff and often not even good fluff. Traction isn’t like that. Every chapter contains legitimate value and it lays out a system that will help your organization stop spinning its wheels.
27 people found this helpful
Report
Reviewed in the United States on July 26, 2015
Are you a growth-orientated entrepreneur who owns a small to mid-size organization? ($2 million to $50 million in revenue with 10 to 250 employees)

Then some of these problems should be familiar?
- Lack of control over your time, the market and your company.
- You are frustrated with your employees, customers, vendors or partners - You are not all on the same page.
- Not enough profit. Growth has stopped - no matter what you do.
- Nothing is working: You have tried various strategies and quick fix remedies. You're spinning your wheels, and you need traction to move again.

If that describes you, then the author invites you to join him on a journey to better control your business and burst through the ceiling - to have better balance, better results, more fun, and more profitability.

Briefly, his Entrepreneurial Operating System (EOS) has six key components that go right to the roots of the six most important aspects of the business and strengthens them, eliminating the symptomatic issues by solving the real ones.
The principles are not new. What is dramatically new is the integration of these best practices into a complete system for organising and operating the business.

It takes two to tango. The author provides the framework and a step by step guide. You and your management must provide the energy, the orchestration and implementation.

In summary, "successful businesses operate with a crystal clear vision that is shared by everyone. They have the right people in the right seats. They have a pulse on their operations by watching and managing a handful of numbers on a weekly basis. They identify and solve issues promptly in an open an honest environment. They document their processes and ensure that everyone follows them. They establish priorities for each employee and ensure that a high level of trust, communication, and accountability exists on each team."

This book is practical, down to earth, and concise. It does not only provide the why and the what, but also the how.
There may be differing opinions about what could or should be added to the system. However, on balance The Entrepreneur Operating System is comprehensive and solid.

While the book is a 'do it yourself' manual you could add significant value to its implementation by using an objective third party to assist with the strategic review. This person need not be an industry expert. You just need someone with a good business brain and an objective view of the issues being raised. This could prove the difference between lots of chat and real strategic change.
5 people found this helpful
Report
Reviewed in the United States on May 10, 2024
My CFO recommended Traction to me. It's all about helping business owners and entrepreneurs get a better handle on running their companies.

The core idea is the Entrepreneurial Operating System (EOS) - a set of tools and principles to help make your operations more efficient, manage growth better, and overcome any roadblocks in your way.

The writing style is pretty straightforward, which I appreciate. No beating around the bush.

It's broken down into chapters covering different components of EOS: Vision, People, Data, Issues, Process, and Traction. Going through each one systematically lets you pinpoint your company's weak spots and apply specific fixes.

But the real strength is how practical it is. There are exercises, checklists, real-world examples - stuff you can just dive right into at your own company.

I'd definitely recommend giving it a read if you're looking to bring more discipline to your business operations. It's useful for companies struggling to scale up or needing a solid foundation to manage growth without losing control.
3 people found this helpful
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Reviewed in the United States on October 26, 2024
Great read

Top reviews from other countries

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Alejandro
5.0 out of 5 stars Explicado con manzanitas!
Reviewed in Mexico on May 25, 2024
En un gran libro!, este te ayuda a unir todo ese conocimiento que has adquirido anteriormente y hace que todo tenga sentido.

Recomiendo leer “ Good to great por Jim Collins (mencionado también en el libro)” , para comprender mejor la “vision”.
Guillaume
5.0 out of 5 stars It got the organisation I work with structured
Reviewed in Canada on May 3, 2024
Better information than any marketing, business degree you can find. It deliver exactly what it says. Just amazing.
Carlos
5.0 out of 5 stars Información práctica
Reviewed in Spain on August 7, 2024
Fantástico libro si deseas aprender a delegar y tomar el control de tu empresa.
Parag kakaiya
5.0 out of 5 stars Frameworks given in the Book
Reviewed in India on May 14, 2024
Great Content for any Business Owner to be implemented Directly !
Vizzy
5.0 out of 5 stars Good book
Reviewed in Germany on March 25, 2022
I just read it for the time being. I wanted to know how businesses function but it answers the question to how to run a business and how to motivate everyone and make proper decisions. It seems this book could be implemented in practise because of worksheets it provides.

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