Longtime Apple watch user here. Admittedly, I opted to demo this watch out of sheer curiosity, really wanting to know where top tier smartwatch technology has gone in the past half decade. I’m also a fan of Fossil, so I felt like I was going with a great option for exploring other brands. After taking off my Apple Sport and wearing this one for a day, here’s a breakdown of my experience.Setup: Relatively easy, in my opinion. I’m no tech-wiz, so if I could do it within minutes and get used to the watch’s interface, then so should you. Downloading the Fossil app on my phone only took a second and the watch does pretty much everything else…Usability: The display is bright, clear and concise. Everything is pretty accessible in comparison to any other smartwatch I’ve used, albeit a little different in layout. The default watch screen “Wellness Gauge” seemed a little muddled to me, so I immediately changed it to the “Fitness Digital” face, which offered a neater appearance for my preferences. The only reason I even wear a smart watch is to track my activity levels throughout the day and this watch seems to do an acceptable job of that, in comparison to my Apple watch. I would say it does no better or worse a job, really. Response time is slightly better than my Apple watch due to what has to be a more powerful processor, but there isn’t as much difference as I would think. When answering a call with the watch, I found the speaker to be pretty loud on the highest volume, which was a welcome surprise, but you’d still have to be realistic about this, especially in a noisy place. The band is soft and well made, but I didn’t care for the process of removing it. It’s a little finnicky, but it does appear to have a good connection with the face of the watch. I’d like to point out that it makes no sense that the Fossil brand is etched on the underside of the band so that instead of being seen, rather it digs into your wrist and makes an imprint. Kind of strange, haha. As far as battery life, I found it sufficient for the amount of time I wear my smartwatch, which usually doesn't exceed 10 to 11 hours. I'm also not super interactive with it throughout the day and this will obviously have a huge impact on it.Comfort: If I had to wear the watch day in and day out, I’d probably become a raging bear. I realize I’m accustomed to the rectangular shape of an Apple watch, but there’s more to it. The main dial on the side of the watch is so obtrusive, that it jabbed into my hand all day and even made a red bruise on my hand. I’m going to assert the opinion that smartwatches just don’t work well with a circular design due to how big the screen has to be in order to remain legible. It might bother some, some it may not. It may also depend on the size of your wrist. I don’t know…Overall opinion: I don’t want to give the impression I’m one of those annoying Apple enthusiasts that would lay down and die for their dedication to the brand. I swear, I’m not. They’ve made a lot of mistakes and they’re not perfect. I also subscribe to the philosophy that if it ain’t broke, don’t fix it. I’m still using a 2015 MacBook and an iPhone Xr with a steadfast refusal to upgrade until necessary. All that said, I wouldn’t ditch my 6 year old Apple sport for this watch. It’s a little deeper than not being able to teach an old dog new tricks. My Apple watch, in my humble opinion, is simply designed better than this one. Inside and out. Also, if it wasn’t obvious, this watch will be much friendlier to Google and Android phones than iOS. Not a gripe, just an observation considering its Google features.When my old Apple sport finally breaks, I’ll replace it with another Apple watch. You, however, might opt for this one. I’d say it’s for Fossil enthusiasts and those who will go with just about any brand to avoid Apple, LOL. No other reason to go with it as there is no superiority here…