Interest-based ads are sometimes referred to as personalised or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you. For more information see our Interest-Based Ads notice.

If you choose not to be shown interest-based ads above, we will no longer show interest-based ads to you. Even if you choose not to see interest-based ads, you may still see personalised product recommendations and other similar features on Amazon and its affiliated sites unless you've adjusted Your Recommendations in your Account Settings or Your Browsing History. You may also see ads provided by Amazon, they just will not be based on your interests. For more general information, please see our Privacy Notice.

Choosing not to see interest-based ads will not affect other services that use cookies and information may still be collected for other purposes. You can manage cookies in the privacy settings of the web browser you are using. Further details on how we use cookies and how you can manage cookies are contained in our Cookies notice.

We use cookies to manage your choice to not receive interest-based ads. If you delete these cookies or use a different browser, you will have to choose not to receive interest-based ads again. Similarly, if your browser restricts or does not support cookies, we may not be able to remember your choice not to see interest-based ads on that browser. To help avoid having to repeat your choice you can login with your Amazon account and make the selection above to enable us to honour your choice whenever we recognise your Amazon account.

Amazon participates in the European Interactive Digital Advertising Alliance (EDAA) and adheres to the IAB Europe EU Framework for Online Behavioural Advertising. You can obtain further information on interest-based ads and opt-out of receiving interest-based ads from third party advertisers and ad networks, who follow the IAB Europe's Framework for Online Behavioural Advertising by visiting the YourOnlineChoices Site at www.youronlinechoices.com/uk/. To view the status of our certification, please click here.

Amazon participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Amazon’s identification number within the framework is 793. You can consent or object to interest-based ads from Amazon on third party websites and apps which adhere to the IAB Europe Transparency & Consent Framework.