Marketing

Marketing

IndianOil partners with Ultimate Table Tennis as title sponsor

As part of the sponsorship, IndianOil will enjoy visibility on live broadcast along with a strong digital and on-ground presence.
Marketing

Brand positioning: A relic of the past or future necessity?

Marketers believe that the complexity of brand messaging on social media also represents a rapid learning curve for advertisers and marketers.
Marketing

DViO wins marketing mandate for Attero, an E-waste recycling company

DViO has launched specialised vertical dedicated to scaling businesses centered on sustainable solutions.
Marketing

Bata India aims to expand and strengthen market position with focus on 'Top 6 brands'

Bata India plans to expand its Floatz brand with a new range and continue the momentum from its Power apparel line launch.
Marketing

Birla Opus paints up the competition with 5% lower pricing and Rs 10,000 cr investment

Head of marketing Inderpreet Singh shares insights on pricing strategy, home painting services, the ad campaign, and more.
Marketing

Is sales overtaking the marketing function? Industry experts weigh in

The consensus appears to be that the lines between marketing and sales are increasingly blurred, with one complementing the other.
Marketing

Zepto Celebrates 3rd Anniversary with Heartfelt Tributes and Joyful Customer Giveaways

Zepto also launched a brand film titled, 'Mujhe Kya Milga' capturing Zepto’s spirit of giving back to its customer.
Marketing

Air India Express collaborates with MakeMyTrip to launch ‘Xpress Holidays’

Powered by MakeMyTrip, this service offers exclusive deals, through the airline’s website airindiaexpress.com.
Marketing

GCPL targets double-digit category growth with made-in-India mosquito repellent formula

Ashwin Moorthy, CMO, GCPL speaks about Good Knight’s newest innovation and their strategic marketing plans.
Marketing

Client Associates and Kaizzen team up to elevate financial awareness beyond metropolitan cities

By leveraging Kaizzen's expertise, CA aims to expand its reach and impact in Tier 2 cities.
Marketing

IndianOil partners with Ultimate Table Tennis as title sponsor

As part of the sponsorship, IndianOil will enjoy visibility on live broadcast along with a strong digital and on-ground presence.
Marketing

Brand positioning: A relic of the past or future necessity?

Marketers believe that the complexity of brand messaging on social media also represents a rapid learning curve for advertisers and marketers.
Marketing

DViO wins marketing mandate for Attero, an E-waste recycling company

DViO has launched specialised vertical dedicated to scaling businesses centered on sustainable solutions.
Marketing

Bata India aims to expand and strengthen market position with focus on 'Top 6 brands'

Bata India plans to expand its Floatz brand with a new range and continue the momentum from its Power apparel line launch.
Marketing

Birla Opus paints up the competition with 5% lower pricing and Rs 10,000 cr investment

Head of marketing Inderpreet Singh shares insights on pricing strategy, home painting services, the ad campaign, and more.
Marketing

Is sales overtaking the marketing function? Industry experts weigh in

The consensus appears to be that the lines between marketing and sales are increasingly blurred, with one complementing the other.
Marketing

Zepto Celebrates 3rd Anniversary with Heartfelt Tributes and Joyful Customer Giveaways

Zepto also launched a brand film titled, 'Mujhe Kya Milga' capturing Zepto’s spirit of giving back to its customer.
Marketing

Air India Express collaborates with MakeMyTrip to launch ‘Xpress Holidays’

Powered by MakeMyTrip, this service offers exclusive deals, through the airline’s website airindiaexpress.com.
Marketing

GCPL targets double-digit category growth with made-in-India mosquito repellent formula

Ashwin Moorthy, CMO, GCPL speaks about Good Knight’s newest innovation and their strategic marketing plans.
Marketing

Client Associates and Kaizzen team up to elevate financial awareness beyond metropolitan cities

By leveraging Kaizzen's expertise, CA aims to expand its reach and impact in Tier 2 cities.