MarTech

Digital

Meta introduces Meta verified subscription for businesses in India

Meta Verified is now rolling out for businesses on Instagram and Facebook in India.
MarTech

Whilter.ai bets big on hyper-customised video content for brand engagement

The founders of the company focus on positioning the platform as a communication partner to brands other than offering feature-based solutions.
MarTech

Criteo teams up with Microsoft Advertising to drive retail media growth

The demand integration and preferred onsite collaboration are expected to roll out in the second half of 2024.
MarTech

28% SMBs don’t invest in ads; Amazon Ads says it is here to help mitigate challenges

Amazon Ads report on SMB advertisers has found that while 36% face difficulties in creating compelling ad campaigns, 56% SMBs increased their ad spend in the past year.
Digital

LS Digital introduces DigiVerse 2.0, a solution that aims to transform digital marketing operations

It is a tool that enables brands to become AI-ready by providing data for future AI applications and data management.
Digital

VTEX and Pinterest’s partnership is all about marrying large brands with regional customers

Prakash Gurumoorthy, GM, EMEA and APAC, VTEX, says the partnership will help enterprise brands match small businesses’ agility and boost engagement on Pinterest.
Guest Article

The emerging trends in generative AI for new-age users

Our guest author reveals the emerging generative AI trends that professionals need to stay competitive in various industries.
Advertising

SMEs stand to gain the most from Google’s new AI tools, say industry experts

Google recently announced a series of new tools in its Marketing Live event, and the initial reactions of experts are in. Take a look.
Marketing

79% of Indian marketers are experimenting with AI in their workflows: Salesforce Report

Marketers are looking to AI — both generative and predictive — to help personalise at scale and boost efficiency.
Digital

Microsoft Advertising's Copilot integration ushers in a Gen AI renaissance in advertising

Nick Seckold, regional vice president, APAC, delves into Copilot's benefits for advertisers, challenges, and impact on the competitive digital ad market.
Digital

Meta introduces Meta verified subscription for businesses in India

Meta Verified is now rolling out for businesses on Instagram and Facebook in India.
MarTech

Whilter.ai bets big on hyper-customised video content for brand engagement

The founders of the company focus on positioning the platform as a communication partner to brands other than offering feature-based solutions.
MarTech

Criteo teams up with Microsoft Advertising to drive retail media growth

The demand integration and preferred onsite collaboration are expected to roll out in the second half of 2024.
MarTech

28% SMBs don’t invest in ads; Amazon Ads says it is here to help mitigate challenges

Amazon Ads report on SMB advertisers has found that while 36% face difficulties in creating compelling ad campaigns, 56% SMBs increased their ad spend in the past year.
Digital

LS Digital introduces DigiVerse 2.0, a solution that aims to transform digital marketing operations

It is a tool that enables brands to become AI-ready by providing data for future AI applications and data management.
Digital

VTEX and Pinterest’s partnership is all about marrying large brands with regional customers

Prakash Gurumoorthy, GM, EMEA and APAC, VTEX, says the partnership will help enterprise brands match small businesses’ agility and boost engagement on Pinterest.
Guest Article

The emerging trends in generative AI for new-age users

Our guest author reveals the emerging generative AI trends that professionals need to stay competitive in various industries.
Advertising

SMEs stand to gain the most from Google’s new AI tools, say industry experts

Google recently announced a series of new tools in its Marketing Live event, and the initial reactions of experts are in. Take a look.
Marketing

79% of Indian marketers are experimenting with AI in their workflows: Salesforce Report

Marketers are looking to AI — both generative and predictive — to help personalise at scale and boost efficiency.
Digital

Microsoft Advertising's Copilot integration ushers in a Gen AI renaissance in advertising

Nick Seckold, regional vice president, APAC, delves into Copilot's benefits for advertisers, challenges, and impact on the competitive digital ad market.