As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Advertisers need to adapt and embrace privacy-centric solutions that are innovative and highly relevant to the consumer. The key? Taking the right approach to leveraging first-party data.
Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out:
- How Booking.com built a comprehensive picture of campaign performance with Snap and Snowflake, setting a foundation for future success
- Strategies to boost ROI while ensuring effective measurement and maintaining consumer trust in a privacy-first landscape
- How the future of measurement is taking shape by equipping marketers with greater control and transparency to achieve superior ad performance
See all upcoming ADWEEK webinars.
Speakers
Chris Flexner
Group Manager, U.S. Marketing Science, Snap Inc.
Daniel Smedley
Senior Product Manager, AdTech, Booking.com
Erin Foxworthy
Industry Principal, Agencies & Advertisers, Snowflake
