Create Life-Long Brand Fans Out of Casual Customers

Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” The trouble is that CX is often an area where brands drop the ball. Why can’t they get it right? They lack the right data and technology to deliver the kinds of personalized experiences their customers crave.

Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized experiences that create life-long brand fans. You’ll find out:

• How marketers can enhance CX using predictive customer insights and personalization
• What is the right technology to create conversations that complete conversions
• How to avoid competitive pressure by maintaining seamless experiences with your customers across all touchpoints

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Speakers

Rusty Warner

VP, Principal Analyst, Forrester

Dana Moroze

SVP, Platform Delivery, Epsilon

Rusty Warner

VP, Principal Analyst, Forrester

Rusty focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. He helps organizations ensure that their martech investments underpin strategies to meet evolving customer expectations.

Dana Moroze

SVP, Platform Delivery, Epsilon

Dana is responsible for the creation, go-to-market strategy, and oversight of new products and services in Epsilon’s technology practice. She strives to understand the challenges, goals, and visions of prospects and clients to craft and deliver solutions that evolve with their changing marketing needs.