Search Is Fragmenting Quickly. Brands Need to Develop Knowledge Graphs
Brands must recognize that their AI strategy is fundamentally their data strategy.
Brands must recognize that their AI strategy is fundamentally their data strategy.
Cogent experimentation brings a high level of strategic reasoning to the marketer’s recommendations and spoken word, and a greater level of respect and understanding from colleagues.
The solution: adland to establish thoughtful data retention policies, considering varied legal and cultural contexts internationally.
The conflation of preference and loyalty is one of the fundamental misunderstandings of modern marketing—so let's set the record straight.
Customers would see their points as a tangible pathway to getting more of what they love rather than a generic currency.
The promise and pitfalls of zero-party data.
Lookback periods should vary by platform and channel.
Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously.
If a program isn’t driving business value, it’s time to adjust your strategy.
When every advertiser has access to sophisticated AI and knows how to use it, the advantage will be entirely on how one puts their strategies into action.
B2B affiliate won’t replace an entire digital channel strategy on its own, but it can provide a strong entry, complement or upgrade to expensive and ineffective marketing channels.
Being an early mover on this evolving trend can be advantageous for brands.
Instacart excels in understanding the intricacies of grocery purchasing behavior, which differs from shopping on platforms like Amazon.
The strength of the 'heartset' may outweigh the pull of the mindset.
Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components
The future is AI-driven, trust-centric dialogue between brands and consumers.