Press shots show the duo priming their rackets in preparation for a playoff.Michelob Ultra


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Brave Commerce: TikTok, Meta, and the Shifting Media Landscape

Rachel Tipograph and Sarah Hofstetter talk brand strategy amid tech upheaval.


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Little Caesars Returns to the Super Bowl After 2020 Debut

Pizza chain Little Caesars is returning to the Super Bowl to debut the first spot in a new multi-channel campaign that will extend into March. Creative agency of record, McKinney, [...]

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ZipRecruiter and Norelco Tap Into the Shadowy Severance World For New Ads

ZipRecruiter's in-house team, along with Apple creatives, brainstormed the timely satirical ad.

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A Clydesdale Foal Steals the Show in Budweiser’s Super Bowl 59 Teaser

The AB InBev brand will feature its smallest Super Bowl star in over a decade.

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AT&T Guarantee Scores Big Audience at College Football Playoff

AT&T Guarantee tees up kickoff campaign at College Football Playoffs before heading to Pebble Beach, March Madness, and The Masters.

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Winning On and Off the Field With Kansas City Chiefs CMO Lara Krug

Harnessing data-driven insights, deepening community connections, and crafting innovative stories.

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How TikTok Changed Advertising Forever

TikTok changed how brands behave, and advertising experts say there's no going back.

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This QSR Brand Wants to Seduce Gen Z by Screaming in Their Faces

QSR brand German Doner Kebab aims to capture the eyes, the appetite, and ultimately the wallets of Gen Z as the company eyes growth in the U.S.

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For Rocket Companies CMO, A Rebrand Is Just The First Step Towards Disruption

Rebrands

Former Airbnb and Coca-Cola marketer Jonathan Mildenhall has a plan to make the fintech business 'culturally significant.'

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Delta CMO Alicia Tillman on Taking Over the Sphere at CES

Talking innovation, brand evolution, and the marketing magic of partnerships.

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Squarespace Returns to the Super Bowl With ‘a Tale as Old as Websites’

Squarespace s gearing up for Big Game appearance No. 11 with its release of the trailer for “A Tale as Old as Websites.”

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Stella Artois is Back in the Super Bowl as AB InBev Readies Ad Blitz

Bud Light, Budweiser, Busch Light, and Michelob Ultra also primed for big-ticket ads.

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Patrick Mahomes Ends Years of Online Rumors: ‘A Proud User of Invisalign’

Patrick Mahomes sets the record (and his teeth) straight by partnering with the dental care product.

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State Farm Halts Super Bowl Ad, Delays Severance Campaign as LA Fires Rage

State Farm halts Super Bowl ad and The insurer delayed a tie-in with Apple TV+ drama Severance as it handles both claims and criticism amid LA wildfires.

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Call for Nominations: The 2025 Marketing Vanguard Awards

The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through their work, these chief [...]

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WeatherTech Returns to the Super Bowl for the 13th Time

The automotive accessories company is changing its approach for Super Bowl 59.