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Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today.
The investment was spearheaded by SMRK venture capital, with participation from tech experts from firms like Google, Meta, Deloitte and The Economist.
With a current valuation nearing $10 million, Ability AI aims to improve performance marketing for brands and agencies by using artificial intelligence to streamline operations, boosting optimal return on ad spend, CEO and co-founder Eugene Vyborov told ADWEEK.
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