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Politics publisher Politico began the rollout of its first consumer registration wall Wednesday, the first step in a larger strategy from the Axel Springer property to gather more information about readers.
The registration wall will initially let readers access up to 10 articles before asking them to share basic information with the publisher—their email, employer and job title—according to vice president of product David Smydra.
Before the launch, Politico had few means of capturing this information on website visitors.
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