Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register.
Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media.
Earlier this month, supply-side platform Sharethrough removed MFA sites from all its private marketplace (PMPs) and off-the-shelf deals (of which MFA inventory had made up 9%, according to a company spokesperson).
Last week, trade group the Association of National Advertisers released
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in