ADWEEK Readers Believe Gen AI Will Enhance Creativity Rather Than Diminish It

The majority also think the tech will eliminate more marketing jobs than it creates

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Despite plenty of people voicing their concerns over Apple’s recent ad—where a hydraulic press crushes books, cameras, paint cans and a piano, sparking fears about tech replacing human creativity—not everyone feels the advent of gen AI means the end of human imagination and inventiveness.

A recent poll found that 42% of ADWEEK readers believe gen AI will enhance human creativity. Just 27% think the technology will diminish it.

One area ADWEEK readers revealed anxiety about the future is job security.

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