Paul Hiebert
Paul Hiebert is Adweek's deputy editor of special projects.
Data Drop: Nutter Butter Math
A new newsletter from ADWEEK exploring marketing through numbers.
Why Brands Can No Longer Afford to Ignore Latinx in America
A new report from The Latino Donor Collaborative shows how marketers can connect with the growing cohort.
Infographic: With Travel and Commuting Up, So Are Transit Ads
Out-of-home transit advertising comes roaring back.
Do All Fortune 500 Companies Have a CMO? Depends on the Industry
Whether or not a company has a chief marketing officer depends on the industry.
Democrats Have Committed $296 Million to Future Presidential Advertising
The amount is more than twice as large as what Republicans have reserved.
The State of US Presidential Campaign TV Ads in 4 Charts
Republicans focus on immigration, while Democrats set an optimistic tone.
Infographic: One Brand Is Good. Two Are Better.
The growth of licensing deals and brand collaboration.
Effie Case Study: How Microsoft Helped Guide a Handwritten Language Into the Digital Age
McCann New York chronicled the effort to give millions of people greater access to their alphabet.
The Story Behind Florida’s Weird Billboard Targeting Trump
The $600 billboard hitting every trend this summer.
How Much Media CEOs Made in 2023 Compared to Their Employees
Median compensation for S&P 500 chief executives was $15.2 million last year.