Lucinda Southern
Lucinda Southern is Adweek's managing editor of media and technology where she oversees the business of media including publishers, social media platforms, ad tech and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.
Publishers Are Likely to Pay More for Ad Costs If Google Spins Off Its Adtech
The complex sell-side adtech will likely be tricky to untangle
3 Key Areas of Focus in Google’s Upcoming Adtech Antitrust Trial
The DOJ alleges Google has engaged in anti-competitive behavior in its adtech business by serving publishers and advertisers over the last decade.
The Tech Industry Remembers Susan Wojcicki, Former YouTube CEO, After Her Passing at Age 56
She led the Google-owned platform for nearly a decade.
Reddit’s Jen Wong on Its Next $1B, AI Acquisitions and Licensing Deals
AI tools have improved Reddit staffers' productivity.
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Google’s decision to keep cookies around will still have an uneven impact across the industry.
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
The mood has shifted from a few years ago, summed up by the sentiment that what got us here
DoubleVerify Wants to Teach the Industry About MFA
At the Cannes Lions Festival, DoubleVerify announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising sites, [...]
Amazon Live and GroupM Give Shoppable TV a Shot in the Arm for Brands
In 2023, more than 1 billion viewers in the U.S. and India watched Amazon Live streams.
Following Blocklist Backlash, Good-Loop’s Carbon Reduction Tool Is Free for Publishers
Good-Loop carbon reduction tool Good Measures aligns with GARM's long-awaited framework.
Publishers Reeling From Carbon Emissions ‘Shakedown’
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.