Kathryn Lundstrom
Kathryn Lundstrom is ADWEEK’s commerce and sustainability editor, covering the retail media boom and the advertising and marketing industry’s response to the climate crisis. Before joining Adweek in 2019, she wrote about politics for The Daily Donut, analyzed policy at the Texas Capitol and checked facts at Sports Illustrated. She holds a bachelor’s degree in international relations from the University of Wisconsin-Madison, a master’s in journalism from the University of Texas at Austin and a master of global policy studies from the LBJ School of Public Affairs.
At Climate Week NY 2024, Marketers Look Beyond Net Zero
As brands backtrack on climate targets, marketing leaders aim to build more reliable solutions.
Getting Out of the Brand Book: Tinder and Brand.AI on Evolving With Culture
Tinder's latest ad campaign aims to revamp its image—especially among Gen Z.
Ranking Brand Consideration: Nativo Brings New Focus to Mid-Funnel Relationship Building
Nativo's Brand Rank tool allows advertisers to understand what moves the needle on consideration.
Gopuff Now Lets Shoppers Add Products to Their Cart From Display Ads
Gopuff has built three new capabilities into its commerce media advertising business in an effort to draw more advertisers to its fast-delivery platform.
The Ad Industry’s Largest Agencies Are Still Hooked on Big Oil
Clean Creatives released its annual F-List report, publicizing 1,010 contracts between 590 ad and PR agencies and over 400 fossil fuel companies.
Social Shopping Is on the Rise—and It’s Not Just Gen Z
Social shopping could cut into traditional online shopping via websites or retail apps as it continues to gain momentum across age categories.
IAB Releases New Standards on In-Store Retail Media Measurement
The IAB today released a new set of standards for in-store retail media, aiming to align the ad industry on definitions and measurement metrics for digital, place-based ad formats inside [...]
Brands Are Bullish on Commerce Video, but Consumers Are Annoyed With the Format
Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a [...]
How Ahold Delhaize Creates Custom Retail Media Plans Using Social Media and CTV
The grocery chain pitches retail media campaigns that aim to show that retailers can do more than drive sales for advertisers.
Intrepid Travel Targets Climate Week NYC Attendees With Biggest Ad Blitz Yet
Intrepid Travel is investing $5 million in media for a new campaign in New York based on the success of last year's campaign.