Julie Alvin
Julie Alvin is a digital media executive and consultant with expertise in reaching female audiences at scale. She has previously led editorial, social, video, audio, comms and brand marketing teams at theSkimm, Refinery29, Time Inc. (InStyle, Real Simple, Travel & Leisure), Bustle and others. She has appeared on CNBC, CBS, Fox News and ABC to discuss topics like gender bias in politics, salary negotiation, the Me Too movement and the cost of fertility treatments. She is former adjunct professor for NYU’s master’s in publishing program, a founding member of Women to the Front, the political action group, and a founding member of Chief, the executive women’s association, named one of TIME’s Most Influential Companies of 2023.
Consumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women Over 40
The idea that you have to reach women in their 20s in order to capture their entry into new life stages—and therefore their influence in new spending categories—is a dated [...]