Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Google’s Antitrust Defense: Fees are Competitive and Rivals Were a Threat
In Google's defense this week, the company presented evidence that its prices are in line with adtech competitors, and that its lost business to rivals.
Hilton and Wendy’s Are Already Using AI to Improve Customer Interactions
The storied brands are using AI to help guests pick hotel rooms and fast food patrons place orders.
Dave & Buster’s Unveils How It Boosts Customer Data Collection
After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed at the four years of effort preparing for a future [...]
Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show
Five sources said that working only with AdX can limit the breadth and quality of inventory buyers can access
Former Google Execs’ Emails Revealed in Antitrust Case Undermine Company’s Public Narrative
At the end of week one of Google's ad-tech antitrust trial last week, two Google employees testimonies included evidence that undermines Google's public narrative.
Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial
“Open Bidding decimated header bidding,” Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US [...]
Former Google Ad Exec Testifies Its Ad Operations Resisted Innovation And Its Ad Server Team Was ‘Lazy And Slow’
Eisar Lipkovitz's testimony revealed new documents that acknowledged Google's relationship between publishers and advertisers.
Inside the First Day of Google’s Adtech Antitrust Trial
The Department of Justice laid out its case against Google, alleging that the tech giant monopolized multiple parts of its ad business.
Exclusive: Location App Life360 Is Growing a $10 Million Ad Business
The campaign with Uber marks the launch of the location app's direct ads business.
Agencies Continue to Receive Perks From Media Owners That Aren’t Disclosed to Clients
Agencies can get kickbacks for buying certain media, and are not always telling their clients.