Retail Media Challenges Hinder Growth, Marketers Say in Cannes
Panelists discussed AI, retail media network growing pains and measurement challenges at ADWEEK House in Cannes.
Brands Can Now Buy Shoppable Instacart Ads on YouTube
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads to advertisers on YouTube.
GroupM Partners With Incremental to Boost Retail Media Measurement Chops
The deal with Incremental will give GroupM clients access to AI-driven planning tools, forecasting, measurement and analytics for retail media.
Roundel’s Sarah Travis on How the Retail Media Network Is Preparing for the Future
76% of people use the retailer's app or Target.com in stores.
You Can Now Shop New York Times Cooking Recipes Thanks to Its Instacart Tie-Up
A handful of recipes from The New York Times are available in the Instacart app and site, letting foodies order the ingredients from a local grocer for same-day pickup.
Retail Media’s Next Phase: Retailers Take On Ad Giants
Advertisers want better measurement and insights, new survey data from BCG shows.
TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown
In just nine months since it hit the market, TikTok's in-app shopping tool has given top beauty retailers a run for their money.
4 Ways Consumer Brands Can Break Up With Plastics
We're approaching a tipping point in our addiction to plastics in packaging.
Dan O’Leary of J.M. Smucker on Shaping a Career Out of Left Turns
Dan O'Leary on being a builder first and foremost, on the Brave Commerce podcast.
Retail Media Network Trade-Offs: High Engagement but Low Viewability
This marks the first year that DoubleVerify has broken out retail media networks into their own section of the Global Insights report, reflecting an increased focus on retail media as [...]
Consumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women Over 40
The idea that you have to reach women in their 20s in order to capture their entry into new life stages—and therefore their influence in new spending categories—is a dated [...]
Retail Media Search Is Where Intent and Discovery Will Merge
Search results can and should be more helpful, suggestive and concierge-like to enable shoppers to discover the best result for them in that moment.
Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million
Sustainability tech platform Provenance aims to simplify brands' green claims.
Expedia Launches Travel Media Network, Expanding Ad Business to Include Offsite Buys
The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.
Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
58% of consumers want a hassle-free, no-questions-asked return policy. Will customers abandon a brand that doesn’t offer that?
Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
The partnership marks Kroger Precision Marketing's second demand-side-platform partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising.
