Google Quietly Tests AI Search Ad Tool to Help Advertisers Reach New Audiences
The tools use AI to generate net-new assets and figure out how to optimize across low-traffic queries
Perplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try Blocking It
The New York Times, The Guardian, and Forbes see a surprising increase in referral traffic from Perplexity.
Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns
Advertisers can use Google's AI to generate keywords and copy used for search ad campaigns.
Search Is Fragmenting Quickly. Brands Need to Develop Knowledge Graphs
Brands must recognize that their AI strategy is fundamentally their data strategy.
An Uncertain Future: What Advertisers Must Consider About the New Google Search Experience
The tech giant's recent updates incorporating generative AI present new opportunities and challenges.
Retail Media Search Is Where Intent and Discovery Will Merge
Search results can and should be more helpful, suggestive and concierge-like to enable shoppers to discover the best result for them in that moment.
How to Adjust—and Measure—Your Content Strategy for Google’s SGE
Google’s Search Generative Experience is still very much in its infancy, but brands need to take its evolutionary shifts seriously.
3 Major Ways Generative AI Is Redefining Search
The future is AI-driven, trust-centric dialogue between brands and consumers.
Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
How Publishers Are Preparing for Google’s AI-Enhanced Search
The AI-enabled results could throttle readership to an ‘apocalyptic’ degree.
In a World Blind to Search, All Eyes Are on Influencers
Many consumers may not even consider some influencers to be influencers at all, recognizing them primarily as someone they follow with similar interests or values.
Challenger Brand Gymbox Takes Aim at Competitors Through SEO
The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn't let you down.
Key Trademark Infringement Principles Marketers Need to Know
Best practices for addressing a competitor's use of your company's trademark in keyword advertising.
Your Website Is Getting Less Traffic From Google Searches Than It Used to
To boost online visibility, it’s time to shake things up and make strategic choices that will capture customer attention and earn clicks while building brand recognition.