Why Oracle Advertising Is Really Shutting Down
Let's deconstruct the core capabilities brands used with Oracle Advertising, as compared to those use cases in a modern data stack.
Adtech M&A Is Up, But With Fewer Buyers and Lower Valuations
Driving this uptick in deal activity is the right-sizing of expectations after 2021’s very active adtech market and companies looking to create a more cohesive narrative.
Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Customer segments data business Claritas is the latest company to take advantage of a more active adtech M&A market.
Exclusive: Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying
Ability AI has a current valuation nearing $10 million.
Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
Experts have long said there are too many sell-side adtech companies.
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
SSPs are an area of adtech that has been plagued by a lack of differentiation.
DoubleVerify Wants to Teach the Industry About MFA
At the Cannes Lions Festival, DoubleVerify announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising sites, [...]
At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industry-wide collaboration, adland has the beginning of a framework for measuring the climate impact of advertising.
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
Opening up to more demand would likely lead to more dollars flowing through Roku Exchange.
‘Almost a Slap in the Face’: Publishers Vexed by The Trade Desk’s Narrow Premium List
The Trade Desk’s ranking of the 100 best publishers draws accusation of bias toward CTV publishers and the company’s role in the industry.
Exclusive: The Trade Desk Ranks the Top 100 Publishers
The Trade Desk's list, which includes titles like Hulu, Disney+ and ESPN, is part of the adtech platform’s strategy to position itself as a portal for the premium Internet.
Attribution and Granular Targeting Top Buyers’ Wish List for Netflix’s Adtech
Following Netflix's announcement of in-housing its adtech, media buyers draw up their programmatic wish lists.
Netflix Will Wean Itself Off Microsoft’s Adtech By 2025
Netflix last week said it was in-housing its adtech. We clarify what that means.
We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
In the name of privacy, we increasingly operate in black boxes and bundle our solutions with an agenda of protecting our own business models.
How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
The climate impact of social media ads has previously been measured by estimating impact using carbon calculators.