Roku’s New Ad Sales Leader Expands Team With First Major Hires
Roku ad sales leader Jay Askinasi makes two executive hires in Sarah Harms and Sal Candela.
How the TV Landscape Is About to Change, According to 5 Industry Executives
In IAB and ADWEEK's NewFronts roundtable, revenue leaders talk takeaways and the future of digital ads.
Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
How Marketers Use Attention Measurement in CTV Strategies
Attention data can help benchmark performance.
Tubi Gives Emerging Filmmakers and Fans a Voice With Stubios
Tubi launches Stubios platform for emerging filmmakers, and brands are getting involved.
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
There can be up to 114 different supply paths to the same TV app.
Meta Brings AI to Reels, Matches Creators With Brands at NewFronts
Meta showcases AI in Reels at NewFronts and connects brands to creators.
Snapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat touts 800 million monthly active users globally.
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount wants to deliver outcome-based metrics across linear and digital.
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Mark Marshall hopes for 'no surprises' ahead of NBCUniversal's 2024 upfront event.
Women’s Sports-Focused NewFront Changes the Media Buying Game
Sports Innovation Lab's Women's Sports Club NewFront makes it easy for sponsors to get in on the action.
TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.
3 Big Takeaways From 20 Companies Shaping the Future of TV Advertising
IAB's NewFronts Main Stage featured 20 companies presenting on the future of TV advertising.
Spotify Is Ready to Compete for Video Advertising
Spotify makes play for video ads, with more than 500,000 episodes of video podcasts uploaded this year.