The act of fundraising, whether for a non-profit or another worthy cause, requires an emotional connection with the public. But first, a strategy must be developed for getting the word out about your fundraising efforts. Therefore, the message, cause and process for delivering that message are integral components that command equal attention to successfully find donors and supporters. Ultimately, it's branding that will make your fundraising campaign stand out. Adweek's collection of content and news focused on fundraising campaigns by a range of brands showcases how they built a connection with their audience that resonated on an emotional level, resulting in those brands accomplishing their mission. Whether it's a video game manufacturer seeking to provide careers for thousands of veterans, a social media platform seeking to donate millions to support revitalization and rebuilding efforts in Afghanistan, or a non-profit dedicated to helping deaf and hard of hearing children, these stories of fundraising success are both a healthy dose of feel-good news as well as an essential resource for how to do fundraising right.