Why Brands Can No Longer Afford to Ignore Latinx in America
A new report from The Latino Donor Collaborative shows how marketers can connect with the growing cohort.
How Much Advertising CEOs Made in 2023 Compared to Their Employees
Median compensation for S&P 500 chief executives was $15.2 million last year.
No Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola Zero Sugar
One factor behind the brand's steady rise: a willingness to change.
How Dr Pepper Snared the No. 2 Soft Drink Spot From Mighty Pepsi
Dr Pepper has been around since the 1880s, so why is it suddenly trendy?
Exclusive: CMOs Must Improve Financial Literacy to Win Over CFOs
Exclusive: Insights from a survey of financial leaders at Nike, Walgreens, Chiquita, Sierra Nevada and more.
People Want Ads That Make Them Laugh, Research Shows
New data supports Cannes Lions' decision to create a humor category.
The Brands Gen Z Trust Most Relative to All Adult Shoppers
TikTok, Snapchat and Spotify top a list of brands Gen Z consumers trust most compared to all U.S. adults, according to a new report from decision intelligence company Morning Consult. [...]
Apple Becomes the World’s First $1 Trillion Brand
Gains in global brand value follow the same trends as the stock market.
GroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising investments are set to surpass $1 trillion in 2025.
Can AI Replace Humans for Market Research? This Firm Is Doing It
New York-based startup Evidenza, which has been in stealth mode since January, is building a strong case for using artificial intelligence to upend the entire market research process.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
ADWEEK Readers Believe Gen AI Will Enhance Creativity Rather Than Diminish It
A recent poll found 41% of ADWEEK readers believe gen AI will enhance human creativity. Just 27% think the technology will diminish it.
Politico Gets Access to More Reader Data, Launching Its First Consumer Registration Wall
Politico will use the captured data to improve its advertising and product strategies.
Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.